An eCommerce Virtual Assistant Handled 380K SKUs At Ease - Read How!

What happens when a growing e-commerce brand is drowning in huge volumes of inventory data and catalog backlogs? You bring in someone who doesn’t just manage the complexity; they master it.

This is the story of how Aejaz Shaan became the nerve center of inventory and catalog operations at Daniel House Club. 

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When Caleb Iorg (CFO) and Heather Anderson (Head of Vendor & Catalog) brought Aejaz onto the Daniel House Club team, they were juggling too many priorities and falling behind where it mattered most - inventory accuracy and vendor catalog updates.

The business was expanding, but backend operations were buckling under pressure:

• Inventory files were inconsistent and scattered across multiple vendors.
• Discontinued items were still being ordered, frustrating both customers and the ops team.
• New vendor catalogs were sitting in the backlog because no one had time to onboard them.
• The catalog team was stretched thin, leaving critical data tasks half-done or delayed.

DHC needed someone who could take ownership and bring order to a very messy table.

Aejaz didn’t just accept the inventory task; he owned it.

He quickly became the go-to person for all things inventory across the DHC team. While managing a massive catalog of over 380,000 SKUs, he brought accuracy, structure, and most importantly, peace of mind.

Here’s what Aejaz tackled:

• Consolidated messy data into clean, upload-ready inventory feeds.
• Used HubSpot tickets to reinstate or discontinue products swiftly.
• Created vendor-specific SOPs to streamline updates.
• Jumped in to assist the catalog team during high-volume crunches.
• Supported new team members and helped train them on internal systems.

Despite the complexity, Aejaz made it look effortless, and always kept the discontinued item order rate near 1%, well below the target of 2%.

Thanks to Aejaz’s meticulous work, Daniel House Club didn’t just fix their inventory issues; they leveled up their entire catalog game.

Here’s what changed:

• Reduced discontinued item order rate to under 1%, minimizing customer issues and returns
• Maintained accuracy across 380K+ SKUs, ensuring smoother order fulfillment and fewer data corrections
• Created structured SOPs for every vendor’s inventory process—making catalog updates faster and more consistent
• Enabled 4–5 new catalogs to go live each quarter, turning a major backlog into a predictable pipeline
• Became the internal go-to for all data and inventory questions, improving communication and reducing dependency on senior staff
• Trained and supported new joiners, embedding knowledge and scaling internal capabilities

• NetSuite
• Google Sheets / Excel (for data cleanup and transformation)
• HubSpot (for tracking reinstatement/discontinuation requests)
• Asana (for catalog and product management)
• Shopify

Aejaz’s contributions have had a ripple effect across the entire team, and the feedback proves it.

“I have worked with Aejaz for the past year, and he is a star! Aejaz handles the very tricky task for us of maintaining accurate inventory information. He has to distill many different sources of data into one clean uploadable feed, and he has to pay attention to lots of small details to get it right. He has improved our inventory management process tremendously since he took over ownership. Aejaz is also a master of our product datasheet. He knows many tricks on how to manipulate data and is the person our team goes to whenever someone needs help. He is always supportive and is willing to stop what he is doing to help others. Aejaz always has a positive attitude and remains calm no matter how busy things become!” — Heather, Head of Vendor & Catalog, Daniel House Club

What started as a VA role to “help manage inventory” has turned into something far more powerful. Aejaz became the person who could take fragmented data and turn it into decisions. The one who kept operations steady when things got busy.

In a world of reactive fixes, Aejaz brought proactive systems. He started out as a VA. Now, he’s the reason DHC’s inventory engine runs smoothly.

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