How a Virtual Assistant Helped Two Healthcare Startups Regain Time and Control

What happens when a virtual assistant supports two different companies, both led by the same visionary founder? You get a productivity powerhouse. 

This is the story of how Dr. Rikin Mehta found that secret weapon in Kate Fernandes, a Wishup healthcare virtual assistant (a.k.a an unshakable support system) who brought structure, calm, and serious efficiency to two fast-moving startups.

The Challenge: Two Startups, One Overwhelmed Founder

As the CEO of not one but two mission-driven startups (Lactiga, focused on developing groundbreaking therapies from human milk, and Licentiam, a platform simplifying licensing and credentialing for healthcare professionals) Dr. Rikin Mehta had no shortage of vision.

What did he lack? Time.

With back-to-back investor meetings, high-stakes client follow-ups, hiring needs, and endless calendar conflicts, his day-to-day had turned into a game of survival. 

Emails were piling up. Scheduling was chaotic. Crucial follow-ups were slipping through the cracks. And with each passing week, the stakes only got higher.

Both companies were growing fast. But if Dr. Mehta couldn’t get his operations under control, that growth would stall.

The Game-Changer: A Wishup Virtual Assistant 

Enter Kate Fernandes, a Virtual Assistant from Wishup.

What started as a simple support role quickly evolved into something much more.

At Lactiga, Kate took charge of managing Dr. Mehta’s overflowing inbox, streamlined his calendar, and (perhaps most critically) built a smooth system to track investor communications. Using tools like Google Sheets, Docs, and Slides, she set up workflows that ensured nothing fell through the cracks.

Over at Licentiam, the mission was different but equally chaotic. Kate tackled lead generation, client coordination, hiring support, and more, all while keeping communications sharp and timely. She also managed calendars, handled inboxes, and followed up with potential partners using tools like Apollo.io (later phased out), again bringing a sense of order and predictability to the company’s daily grind.

And she did it all without missing a beat.

The Transformation: Streamlined Systems, Stronger Relationships

Kate’s impact was almost immediate, and only deepened with time.

At Lactiga, her organization and consistency eased the pressure of coordinating with a high volume of investors and stakeholders. 

Important meetings? Always on the calendar. 

Investor updates? Sent right on time. 

Internal chaos gave way to clarity.

At Licentiam, Kate’s hands-on support in lead generation and hiring freed up valuable hours for the core team. Client follow-ups were no longer reactive but part of a smooth, repeatable process. And with Kate quietly running the show behind the scenes, the team could finally breathe and focus.

Suddenly, Dr. Mehta was no longer drowning in admin work. He had time to think big again.

The Recognition: The Heartbeat Behind the Hustle

Kate’s behind-the-scenes brilliance didn’t stay behind the scenes for long.

She received regular appreciation for her long hours and dedication. One message summed it up best:

“Kate, thanks for all your help and support. I know you’ve been working many extra hours, so I appreciate it…”

She didn’t just earn thanks, she earned nominations. In October, both of Dr. Mehta’s companies put her forward for the Wishup Client Choice Awards, a nod to the sheer value she brought to the table.

The Wishup Impact – In the Client’s Words

“Kate has been with us for just about a year, and in that time, she has truly transformed the way our company operates. As my executive assistant, she has not only streamlined our management of corporate documents but also established a meticulous filing system that ensures everything is organized and easily accessible.

Her exceptional organizational skills have significantly improved our efficiency, allowing the team to better focus on our mission of developing innovative therapies.

Beyond her administrative expertise, Kate also excels in outreach and communications. Her proactive follow-ups have strengthened our relationships with stakeholders, building trust and transparency across the board. She has a unique ability to clearly articulate our vision and values. It was something that has resonated deeply with both potential investors and partners.

Kate’s dedication and attention to detail are unmatched. She consistently goes above and beyond to ensure our operations run smoothly. Her positive attitude and collaborative spirit have helped foster an encouraging and supportive work environment at Lactiga.

Her contributions are more than deserving of recognition.”

— Dr. Rikin Mehta (CEO, Lactiga US, Inc.)

The Verdict: One Virtual Assistant, Two Healthcare Companies, Endless Impact

Kate wasn’t just an assistant. She was a system builder and a quiet force behind two thriving healthcare startups.

By blending empathy with efficiency, and hustle with heart, she showed what the modern virtual assistant is truly capable of: not just getting things done, but changing the way businesses run.

For healthcare leaders juggling too much, Kate’s story is proof. Sometimes, all it takes is one steady hand to unlock your full potential.

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