"Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." – Beth Comstock

Innovation often requires keeping up with the trending strategies for which being on toes with what’s hot and happening is fundamental.

Sometimes reading lengthy boring essays or watching long-ass lingering videos just might not tickle your fancy. Podcasts are here for the rescue!

Now, the main question is which podcasts? Due to the numerous advantages, podcasts are plentiful in number and choosing which one to watch can be quite a task!

But hey, we’ve got you covered! Check out these crisp, to the point and no beating around the bush marketing podcasts:

  1. Marketing Over Coffee

Recorded in a local coffee shop every week, this is one of the longest-running podcasts, that has been in the market for the past 10 years and is still on the top of the heap. It is hosted by Event Hero’s VP Marketing and Podcamp’s co-founder, Christopher Penn along with the co-host John J. Wall, partner at Trust Insights.

The data-driven approach that you just won’t seem to pick on from your business classes or office conversations. They sure know how to catch their audience’s attention with spicy, engaging content that they switch up depending on the type of the episode. They either have a “topics of the week” where fiery marketing topics are discussed or interviews where they dialog with popular entrepreneurs and marketers like Seth Godin, David Meerman and Simon Senek!

Christopher Penn & John J Wall, Hosts of Marketing Over Coffee0

Why do we love it?

Not only do they cover traditional marketing tactics but also novel methods suitable for the changing audiences and preferences. They ensure that they don’t pest their viewers and keep it short, sweet and concise to 20 minutes only, perfect to play for on your way to work!

Tune onto them on Apple Podcasts or Stitcher on Thursday mornings!  

2. HBR Ideacast

Love reading Harvard Business review articles? Then you’ll be mesmerised by their podcast as well!

A weekly podcast hosted by Sarah Green Carmichael, executive editor at HBR & a frequent speaker at popular conferences like SXSW, the Drucker Forum, and Thinkers50. Also includes insights from other leading thinkers featuring interviews of industry professionals, scientists and journalists covering success stories and methods that you can cater to your business as well!

Sarah Green Carmichael, Host of HBR Ideacast

Why do we love it?

Not only do they capture the best yet most relevant news first but also provide actionable takeaways that are supported by reliable data. Although it’s categorized as a management & marketing podcast, the variety of the topics of the library varies from hiring to customer acquisition. It’s also easy to follow for all, whether a fresher at college, a manager or a CEO!

Check them out on Apple podcasts, Google podcasts, Spotify or RSS!

3. Perpetual Traffic

Produced by DigitalMarketer and hosted by Ralph Burns, CEO of Tier 11 and Molly Pittman, founder of teamtraffic.com. Their channel is more clear-cut and features avant-garde tactics for lead generation and sales through paid traffic strategies.

Molly Pittman, Founder of Perpetual Traffic

Why do we love it?

Again, their tips aren’t super complicated and are equally useful for social media managers working on Google ads or a newbie trying to create a Facebook advertising campaign!

Check them out on Apple podcasts on Stitcher on Tuesday mornings!

4. Copyblogger fm

A weekly podcast hosted by Sonia Simone, founding partner of Copyblogger media. Looking for hands-on content marketing and copywriting skills for your business? Look no further! This is the podcast for you.

Sonia Simone, Host of Copyblogger FM 

Why do we love it?

Unlike other podcasts, their content is based on a weekly analysis of the ever-changing marketing trends and curated around that to make it most relevant by her panel of experts. The topics have a wide range from content marketing, email marketing, conversion optimization, copywriting, mindset and many more! Also, super apt 15-20 minute episodes.

Tune in on Apple podcasts!

5. Everyone Hates Marketers

Sick of generic and assertive marketing tips? This podcast dare not disappoint you! It’s hosted by Louis Grenier, senior marketing strategist -Hotjar. He interviews marketers and entrepreneurs who aced their marketing game. Its content lies around tips to obtain more website visitors, leads, customers, profits through adequate marketing techniques.

Louis Grenier, Host of Everyone Hates Marketers


Why do we love it?

Yes, long videos can be a bore at times but with extensive knowledge from the industry’s best like Seth Godin, Nir Eyal, Rand Fishkin, Sujan Patel, forget complaining, you’ll appreciate the hour-long informative sessions, trust me on the no BS rule in this podcast!

Tune onto them on Apple Podcasts or Stitcher on Thursday mornings!  

Yes, blogs and videos are informative too, but are you really going to make your way to the very end of it? Ain’t nobody got time for that! Podcasts do the content delivery in minutes and are free of cost, so what’s stopping you? Play these fantastic bite-sized podcasts during your hour-long commute to work or gym session and multi-task your way out!

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