marketing

If you have the benefit of working a four-day work week, then you know how essential it is to have a firm grasp on your time and priorities. From preventing appointment overflow to

As content marketers looking to rank in search, keyword targeting is our holy grail. Because the more discoverable your content is, the more business growth, it can drive. But using keywords appropriately within

The eCommerce market value is expected to reach $4.23 trillion by the end of 2022. Constant security, privacy, and supply chain changes are being made daily. Technology is also speeding the rate

At the beginning of 2022, Gartner predicted that “CMOs [will] face a perfect storm of budget cuts, operational disruption, and social unrest.” Their prediction was spot on as we move towards the 4th

Website copy plays a vital role in bringing conversion. A good copy can attract visitors to do more than just click each page; it helps persuade them to consider the brand whenever they

If you are wondering what dofollow links are and how they actually work for your website, you are at the right place. I will walk you through the details of the dofollow links

Strategy and planning are critical components of a successful social media strategy. However, not many businesses approach choosing and creating a social media strategy with these in mind. While they may have a

Digital marketing is the backbone of any successful business today. So, how does content help with that exactly?In today's world, 90% of marketers focus on creating content as the primary promotion channel.

It's a fast-paced, digitalized world we live in. When it comes to marketing your business and getting your content out there, there are many different options to choose from. Video marketing, email marketing,

The demand for content writers is high, which explains why many carry the title “content writer.” However, being a content writer takes more than the ability to cough up a few witty words.

Since 2020 our lives have been changing and we have been adapting, this is no different for our workplace. Now, more than ever, people are working remotely. This also means that the way

To grow on social media, you need to know the trends, and for that, you need to be on social media a lot more than you think you should. But don't worry, we’ve got you covered.

“Some XYZ Platform is getting more popular, and I should definitely start posting on it!”Is this how you go about your digital marketing strategy?Brands today are simply chasing the most popular

Content is what makes the world go round and helps bring brands and customers together. The better your content, the more chances of it going viral and increasing the engagement it gets from people.

Among the giant social media platforms, Instagram is ranked fourth in terms of the most-used platform. In fact, Instagram has amassed a billion users as of 2021 worldwide. And this vast user base

For your SaaS marketing strategy to work, you need a plan.Here are all the questions you need to ask yourself before developing that plan:Describe the ideal customer profile. Then, find out

Let's take a closer look at the Twitter takeover timeline and Musk's plans for his newly acquired social media platform.

Well-written content helps build engagement rates with site visitors and brings in more visitors to your website. But it is not easy to create great content. It needs a deep understanding of topics that will resonate with your audience.

In this digital age era, attentiveness is scarce, and there is much content for the readers to consume. So, do we even need to know if long-form content would work? Well, actually, we

Kids often wonder why dollar bills have more value than dollar coins which are made of precious metals and a lot heavier. Although they might not have realized it, their underlying question is

LinkedIn, over the years, has grown into a hub for professionals looking to build networks, get updated on the latest industry trends, and discover potential clients for their businesses.

If you are a budding business or an artist looking forward to getting noticed on Social media but do not know how to, you're at the right place! With more than 50 Billion