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At the beginning of 2022, Gartner predicted that “CMOs [will] face a perfect storm of budget cuts, operational disruption, and social unrest.” Their prediction was spot on as we move towards the 4th quarter of the year. Unfortunately, the year has been full of unexpected complications. The risk level of
Strategy and planning are critical components of a successful social media strategy. However, not many businesses approach choosing and creating a social media strategy with these in mind. While they may have a makeshift plan and create steps to work toward it, they do not necessarily choose the best social
Digital marketing is the backbone of any successful business today. So, how does content help with that exactly? In today's world, 90% of marketers focus on creating content as the primary promotion channel. This stems from the fact that content consumption has increased exceedingly since the early 2010s, as smartphones
It's a fast-paced, digitalized world we live in. When it comes to marketing your business and getting your content out there, there are many different options to choose from. Video marketing, email marketing, social media marketing, you name it. Some of these strategies are more effective than others. For example,
The demand for content writers is high, which explains why many carry the title “content writer.” However, being a content writer takes more than the ability to cough up a few witty words. Content writing is an advanced form of writing that demands thorough, in-depth research and patience. The ability
“Some XYZ Platform is getting more popular, and I should definitely start posting on it!” Is this how you go about your digital marketing strategy? Brands today are simply chasing the most popular marketing trends without giving them much thought. That is okay when you think about short-term success. However,