How Two VAs Generated 400+ Leads for a PR Firm in the US

What happens when a PR firm’s growth pipeline is at risk - automated LinkedIn tools facing the danger of account suspension, leads running dry, and marketing tasks piling up? You bring in not one, but two lead generation virtual assistants (VAs) to not just patch the leaks but build a smarter engine.

This is the story of two Wishup sales and lead generation virtual assistants - Karanveer Singh and Mayank Kamboj - who became the driving force behind lead gen, content, and campaign management at JOTO PR, a public relations firm in Tampa, Florida. They helped the agency land 400+ qualified leads while keeping its marketing machine running smoothly. 

Read the full story below. 

Before bringing in Wishup VAs, JOTO PR was hitting roadblocks on multiple fronts:

• Risky LinkedIn automation: Their outreach agency was using bulk automation tools, putting the company’s LinkedIn account one step away from suspension.
• Low-quality leads: Outreach lacked personalization, which meant fewer qualified sales prospects and podcast guest invites.
• No lead qualification process: Even when leads came in, there was no structured way to log or qualify them in HubSpot.
• Marketing backlog: Case studies, newsletters, and even the CEO’s LinkedIn posts were delayed, slowing down visibility.
• Team coordination gaps: Sales, marketing, and the executive team weren’t aligned, causing delays and miscommunication.
• Unmonitored vendor campaigns: YouTube ads, social media, and other campaigns ran without performance tracking.

In short, growth was stalling, operations were messy, and their outreach strategy was putting the business at risk.

When JOTO PR brought in two Wishup VAs—Karanveer Singh and Mayank Kamboj—the game changed.

• Instead of risky automation, Karanveer switched to safe, manual LinkedIn outreach. Every connection was personalized, every lead tracked in HubSpot, and the client’s account stayed safe.
• Mayank stepped into dual roles by leading social media engagement and plugging gaps in internal marketing. From writing newsletters to managing vendor campaigns, he became the bridge between sales, marketing, and leadership.
• Together, they brought order by setting up SOPs, regular updates, and smooth processes that cleared bottlenecks and stopped missed opportunities.

In just weeks, JOTO PR’s outreach went from being misaligned and inconsistent to steady, safe, and driving real results.

With both VAs working in sync, JOTO PR saw a complete shift in how their outreach and marketing ran:

• LinkedIn outreach stabilized → no more risky automation, only safe, manual, high-quality connections.
• Lead pipeline filled → 400+ qualified prospects for sales and podcast guesting.
• Content backlog cleared → 8 case studies, 16 newsletters, and 200+ social posts created and published.
• Social media revived → consistent posting, engagement, and visibility across multiple LinkedIn accounts.
• Marketing operations streamlined → SOPs, reporting systems, and vendor tracking put accountability in place.
• Better team coordination → sales, marketing, and leadership finally aligned, with no tasks slipping through.

In short, JOTO PR went from struggling to scale to running a predictable, structured, and growth-focused PR engine.

To keep outreach safe and marketing organized, the virtual assistants used tools related to lead generation and management. Here are some:

• For Lead Gen & Outreach: LinkedIn, Sales Navigator, LinkMatch, Apollo, Expandi.io, Surfe
• For Marketing & Content: HubSpot, Jasper.AI, ChatGPT, Claude, Microsoft Word & Excel
• For Project Management: Monday.com, Valley, Microsoft Suite
• For Vendor Campaigns: Ads Outreach tools, Meta Pulse, Breaker, Smoko Digital Dashboard, Removify
• For Coordination: Calendly, Zoom

Beyond merely using these tools, they were integrated into the process. 

The result: smoother workflows, measurable campaigns, and a system that scaled!

JOTO PR’s CEO, Karla Jo Helms, had nothing but praise for the Wishup VAs:

• On Karanveer Singh: “There is nothing that Karan can’t do.”
• On Mayank Kamboj: “You are great to work with, Mayank. Very responsive, thorough, and attention to detail, very professional. Thank you. And you care about JOTO PR!”

Their responsiveness, professionalism, and ownership turned them from just “virtual assistants” into trusted lead generation and growth partners for the firm.

Hiring two Wishup virtual assistants for PR agency turned out to be a smart move, which gave them structure, safety, and scale.

Karanveer protected the client’s LinkedIn presence while building a steady flow of qualified leads. Mayank plugged the marketing gaps, created content at scale, and streamlined internal coordination.

The result? 400+ leads, a stronger brand presence, and a marketing engine that actually works.

For JOTO PR, the decision was clear: with Wishup, VAs aren’t just support staff; they’re growth drivers. 

• 1500+ high-ownership virtual assistants to choose from
• Expertly aligned with 900+ global founders in 2025
• $299 worth of workforce management app for free
• Saved 850000+ hours for busy entrepreneurs 
• 55+ industries served, including healthcare
• 99% reliability rate in meeting deadlines
• Top 0.1% talent that’s ready to start
• Trained on 120+ AI/no-code tools
• 2000+ tasks managed monthly
• 98.8% client satisfaction rate
• 7-day money-back policy
• Instant VA replacements
• Hire in 60 minutes!

Schedule a free consultation call now to get back the time you’re losing (that could’ve been spent growing your business)!