Research suggests 43.8% of total customer sessions end with viewing product pages. So, it makes sense to optimize them to improve conversions. That starts with a killer product description – a feat that demands a conversion copywriter. But most small businesses skimp on this step, citing budget constraints.
While it's true that hiring a full-time copywriter is a massive investment, it doesn't need to be that way. You can hire a professional virtual assistant for a fraction of the cost and write top-notch product descriptions that bring you conversions.
This blog explains why your small business needs a better product description and how a virtual assistant can help you with it on a budget.
How can bad product descriptions affect a business?
1. Negative impact on your customers
The content on your website has a significant impact on your customers' shopping habits. If your product descriptions are accurate, detailed, and helpful, your customers are more likely to make informed purchasing decisions and develop loyalty to your brand.
On the other hand, if your product descriptions are vague and incomplete, you risk losing customers to your competitors.
2. Poor search engine rankings
Search engines require detailed product descriptions to rank your e-commerce site highly. If your content is vague or incomplete, you risk missing out on organic search traffic, meaning potential customers may never find your site.
3. Loss of trust among customers
Trust between a company and its customers is built at an emotional level. So, if your product description makes false claims, you risk damaging your reputation and losing the trust of your customers. In the worst case, they will write a bad review and spread the word about your flawed product.
4. Loss of revenue
Consistent branding and messaging across all platforms can boost your revenue by 23%. And that extends to product descriptions as well.
This is why a product description that represents your brand’s values and is in your brand’s unique tone is more likely to bring you conversions. Not just that.
Google rewards consistency, and a lack of consistent content can hurt your search engine rankings and cost you valuable revenue.
This is why you need to hire a virtual assistant to write your product descriptions.
Who is a content writer virtual assistant?
A content writer virtual assistant is a professional who works remotely and possesses exceptional skills in writing, creating, and managing various types of content. From informative blog posts to engaging social media captions, a virtual assistant for content writing can create compelling content that helps your business stand out.
Whether you need newsletters that engage or eBooks that educate, a content writer virtual assistant can craft content that suits your needs. They can write product descriptions that sell. A good product description entails four things:
They can develop a plan to attract and retain customers by identifying their target audience and analyzing their preferences.
Four reasons why you should hire a content writer virtual assistant to write product descriptions
As a business owner, you are aware of the importance of cost-effectiveness. Glassdoor reports that a skilled U.S.-based content writer's average salary is approximately $64,000, including benefits and bonuses.
Well, hiring a virtual assistant content writer can save you a lot of money as they work remotely and charge only for their work. This allows you to dedicate your resources to other crucial aspects of your business.
Unlike hiring an in-house employee, you do not have to bear additional expenses like employee benefits, bonuses, or paid holidays.
2. On-hand SEO expertise
Got SEO-optimized content? Good for you!
Search engine optimization (SEO) is a crucial aspect of content marketing, as it helps improve the visibility of your content on search engines like Google. Effective SEO involves incorporating specific keywords into your content while including relevant links, which can increase your search engine rankings.
A virtual assistant with SEO expertise can help you create SEO product descriptions that are engaging and optimized for search engines using techniques like keyword research, competitor analysis, and on-page optimization.
3. Write brand-aligned and engaging product descriptions
Did you know that a unique product description could boost your ranking on SERP? Now, that's one more reason to integrate your unique brand voice into your product description. And a virtual assistant can help with it.
A virtual assistant can create catchy and accurate product descriptions that capture potential customers' attention and convey the necessary information about the product in your company's brand voice. This helps your customers connect with your brand, repeats your values, and helps you develop customer loyalty. Ultimately, all these factors influence your customer's purchase decisions too.
4. Faster turnaround times
You want the older products in your shop to retain their sheen a few months after launch. To continuously drive traffic to your older products, you must update product descriptions at least quarterly. But that's not all.
As you introduce new products, you will need to write new descriptions. Not to mention you need to update them all according to the prevailing SEO norms. Dumping all these tasks onto your generalist employee may seem enticing, but it is ineffective, given they don’t know how to write a product description from the get-go.
This is why you need a virtual assistant to help you with it. In addition, you can benefit from faster turnaround times when you outsource writing product descriptions to a freelance virtual assistant. After all, these professionals have the tools and the expertise to produce good-quality product content quickly.
What makes Wishup the best platform for hiring virtual assistants?
A wrong hire can cost a business. This only gets worse as the role gets niched. Moreover, if reports are to be believed, nearly 3 in every 5 bad hires result from employees who couldn't reach the employer's quality standards.
Wishup understands these concerns, and we bring you the top 1% of talent. Here are other reasons to convince you why you should hire us.
1. Part-time or full time
Do you have a task that only requires 4-5 hours but still pays like a full-time employee? At Wishup, you can hire a virtual assistant per your needs and requirements. Whether you need them part-time or full-time - the choice is yours!
2. Don't worry about legal formalities
Onboarding a candidate isn't an easy task. It requires filling up various legal documents and taking care of other stuff like payments, finances, and contacts. But with us, the onboarding process becomes as smooth as butter. We take care of the legalities so that you can focus on your work.
3. Prioritize data security
There will be times when you will hand over sensitive information to your content writer virtual assistant and wonder if your data is safe with them. But with Wishup, you can be assured that’s the case. That’s because we conduct thorough background checks on all our virtual assistants and sign NDAs to protect your data.
4. Instant replacement
Say, you hire a virtual assistant but are dissatisfied with their work. Don't hurry to think that your money is wasted. Why? Because if this happens, Wishup allows you to get an instant replacement without any questions asked.
Moreover, we provide a risk-free seven-day trial. You can get a full refund if you're not content with the virtual assistant.
5. Global talent
A growing number of companies hire global talent primarily to fill a skill gap resulting from a lack of those skills among domestic workers. Plus, hiring a global talent brings in a fresh perspective. From Wishup, you can hire a virtual assistant from anywhere in the world.
How to get virtual assistance from Wishup?
Subscribing to virtual assistance from Wishup takes only a few minutes. All you need to do is follow three steps:
Step 1: Identify your need
You can find a virtual assistant for nearly every requirement and budget on Wishup. If you’re looking for a content writing virtual assistant, here’s how our trained VAs can help.
- 100% original content
- Bulk assignments
- On-time delivery
- Cost-effective pricing
- Bulk assignments
- Unlimited revisions
This is why you need to identify your needs from a hire first. Only then can you choose a virtual assistant to match them.
Step 2: Scheduling a free consultation
Wishup allows you to choose a free consultation through the platform. This means you can get in touch with our sales team to guide you on how to choose the perfect hire.
Step 3: Onboard your virtual assistant
The last step is onboarding the virtual assistant. And Wishup makes it easier by managing all the legal formalities and contracts for you.
Over to you
Hiring a content writer can be a game-changer for your business. They can bring new ideas and perspectives to your content marketing strategy and are also experts in their field. In addition, they can produce high-quality content that is optimized for search engines and your target audience.
The best part is that you don't have to break the bank to hire a virtual assistant from Wishup. It's an affordable way to access the skills and expertise of a professional content writer without committing to the cost of a full-time hire. It's a win-win situation for your business and your budget!