Digital marketing is the backbone of any successful business today. So, how does content help with that exactly?
In today's world, 90% of marketers focus on creating content as the primary promotion channel. This stems from the fact that content consumption has increased exceedingly since the early 2010s, as smartphones have taken over.
That's why 60% of marketing experts create at least one piece of content every day. So, why is it so important? What exactly is its role? For that, we'll be looking at a few key things, such as:
· What digital marketing content is
· Important digital marketing channels
· Hyped digital marketing content types
· Reasons that content is vital for any digital marketing strategy today
Therefore, without further ado, let's get started.
What Is Digital Marketing Content?
Digital marketing is the use of digital technologies to promote and sell products or services. Digital marketing is rarely abbreviated as "DM" in business-to-business B2B marketing or "DMA" in business-to-consumer (B2C) marketing.
However, some people call it that way, and it's one of its only confusing things. Other than that, digital marketing is a clear-cut way of alluring an audience to a business or a brand. It's a vital organ of the online marketing system.
Content funnels, as depicted in the chart by Lucidchart.
It allows businesses to generate awareness, create a following and establish their authority. Since digital marketing is a sum of various platforms, it's also ideal for creating marketing strategies for businesses on multiple levels. Moreover, digital marketing also makes up the most in demand skills.
Which Digital Marketing Channels Are Most Important?
Digital marketing relies on not one but many different channels. Each channel serves a different purpose, and as mentioned above, it's meant to help businesses on various spectrums. Granted, one can employ these channels through their wit and understanding.
However, these channels also feature different types of content, which we'll talk about in a bit. But, how exactly do different channels cater to various levels of companies?
For instance, any small business can start with a social media account. While any business that can afford it can have a full-scale content strategy for various digital marketing channels. These digital marketing channels include:
1. Websites: These are the most common form of digital media and often contain company information, contact information, product information, and blog posts.
2. Blogs: Blogs are a form of content that is published on a website, typically written by an individual or a small team. They are generally used to express the blogger's opinion on a particular topic.
3. Social Media: Social media is a form of online communication through which users create online communities to share content such as videos, posts, etc.
4. SEO: If the content is the material, then SEO is the glue that holds it all together. It's the key essential in visibility, which we'll describe later
5. Emails: Emailing is one of the critical essentials of digital marketing, as it allows direct communication with the audience. It's also a key partaker in generating awareness around a brand, business, or product
6. Videos: Whether on YouTube, Facebook, or other social media platforms, videos are a vital ingredient in any online marketing strategy
These six digital marketing essentials aren't only the pillars of any marketing strategy today but the most essential ingredients. That's why, when you combine these ingredients, it cooks the most result-yielding digital marketing strategy.
4 Most Hyped Content Types In Digital Marketing
We talked about the most crucial type of channels in digital marketing, but it's also essential to understand the types of content that they feature. Nowadays, content isn't only the backbone of digital marketing strategies; it's the main ingredient.
Many companies are now looking for content that is not only engaging but also that will help them reach their business goals. This means creating content that is not just informative or entertaining but also informative and entertaining.
That's why the primary content types in digital marketing can be divided into four categories:
1. Blog posts (SEO Content)
2. Website copy
4. Social media posts
Now, SEO content and blog posts are two sides of the same coin, but their strategies can differ from one another. On the other hand, email is one of the fundamental essentials and one of the only means of direct communication with the audience.
That's why it's a necessary pillar of marketing strategies. Whereas website copies are the first step of any online marketing strategy nowadays, as it features the most critical aspect— awareness.
So, if we were to sum things up, there isn't one content type that's more important than the other. Granted, some are needed more like blog posts. However, they are incomplete without their counterpart, like social media posts, emails, etc.
8 Reasons Signifying The Role of Content In Digital Marketing
To understand just how content elevates any digital marketing strategy, it's imperative to grasp that it's the most important factor of said strategy in the first place.
Thus, we don't need any more reasons to signify just how important content is to digital marketing. However, to help you grasp this idea, here are 8 reasons content's role is undeniable in digital marketing:
1. Creating Awareness
Awareness is one of the first benefits that's served by content marketing. It allows businesses to generate enough buzz around their product or business that brings audiences to their door. But how exactly does it do that? For that, we have to look at content funnels:
In the awareness section, you can see driving traffic is the primary benefit, while the awareness itself falls into the TOFU category, which means top-of-the-funnel.
Any brand or business needs this type of content first, such as website copies, emails, etc. This tells us just how important content is from the get-go in any digital marketing strategy.
2. Branding A Business
Building a business requires thorough branding. Branding can be related to anything, such as the sight of color might remind you of a specific business. Some experts suggest that brand identity can be attributed to anything, from color and logos to smell.
So, how does content play a part in this? It helps you connect with your audience through specific content tones and voice. This content voice becomes one of the leading parts of any business, allowing it to get branded in its audience.
3. Generating Credibility
The credibility of a business or brand depends on its ability to convey important aspects of its niche or audience. For instance, a tech-related business with regular blogs about tech news, tips, or tricks will be much more appreciated than a company that shows no signs of expertise.
In order to generate such credibility, it's imperative to post content that portrays the expertise of a business or brand. That's why content funnels are one of the critical aspects, as they can help generate credibility level after level.
4. Ensuring Organic Discovery
Organic discovery of a business or brand can be achieved through SEO. However, SEO requires you to create content that has a few key features, such as:
· Plagiarism-free text
· Specific content tones
· On-page SEO elements like backlinks, headers, metadata, etc.
To achieve this, content creation should feature using a plagiarism checker, then a paraphrasing tool to write original content.
Therefore, it tells us one thing: the content needs to be original to ensure organic discovery. In other words, is found naturally in SERP through original and integral content.
5. Alluring Online Traffic
Online traffic needs to be achieved through organic means, as mentioned before. But how exactly do you create content that allows you to do that? To keep it simple, here are a few steps followed by experts:
· Writing outstanding SEO content
· Checking for duplicity with plagiarism checking tools
· Rephrasing plagiarized content with a paraphraser
· Double-checking with a plagiarism checker once again
Why is this important? Bear in mind that alluring online traffic requires you to create original content. This process allows the experts to create content just like that and allure online traffic, which is one of the key aspects of any digital marketing strategy.
6. Establishing Professionalism & Expertise
Professional and expertise are two of the critical things that any digital marketing strategy requires. You need content that portrays your understanding of the niche and industry to establish that. Once again, content comes to the rescue.
It allows the brand or business to portray its expertise and professionalism. In the process, it establishes its presence in the niche as one of the viable names. This marks yet another reason content is essential, particularly for start-ups.
7. Educating the Audience
Educating an audience about your business and industry is one of the most important factors of digital marketing. It's not only a marketing essential but also a branding one. You need to educate your audience to become a preferable name in your niche.
Once again, various content funnels come into play:
Source: Single Grain
In this case, we're talking about MOFU or middle-of-the-funnel, which allows us to create interest and evaluation in our target audience. This signifies the importance of educating the audience about specific topics and building trust with them.
8. Earning Backlinks
A good website with quality and informative content is ideal for guest posting. That's going to earn you a lot of backlinks. And according to Moz, a website with good content is much more likely to feature quality backlinks.
These backlinks will be a considerable part of your website's domain authority. Which is a fancy way of saying how likely your website is to rank in SERPs.
It goes without saying how important link building strategy is, but we must emphasize it because the best method is to develop a decent strategy before engaging in any form of backlink development.
The Tool We Used In Our Demonstration
If you're wondering about the tool we used in our demonstration, it's called Check-plagiarism.com. The two main tools offered by this website are:
1. Plagiarism Checker
The first tool used in the demonstration was free plagiarism checker. Which, obviously, was to detect plagiarism and find out the source. That's one of the great things about this plagiarism checker from Check-plagiarism.com.
It doesn't only allow you to check 2000-words at a time; it allows you to understand the plagiarism percentage in your text. On top of that, you can locate the source, which makes it easier to cite.
Reasons You Need It
· Shows plagiarism percentage
· Detects multiples sources at once
· 2000-word limit
2. Paraphrasing Tool
Paraphrasing tool by check-plagiarism keeps things simple, and that's the secret of its success. Once again, presenting the option to rewrite more than a thousand words at a time is ideal for most content creators.
So, it's only fitting that the paraphraser from the same provider that allows us to find plagiarism helps us remove its tool. That's why we recommend you to use this tool for the two-part process of removing plagiarism.
Reasons You Need It
· 1000+ word limit
· Naturally rephrases text
· Remove plagiarism effectively
Wrapping It Up
These are some of the key factors that tell us the importance of content's role in digital marketing. If we were to put it simply, content's role is undeniable, and no digital marketing strategy can exist without it.