Podcasts are audio series that users can download to their devices and listen as they please. Each episode is usually between 20 and 60 minutes long and centered around a particular theme.
Think of a podcast as the audio version of any television series. The production format is the same: it has a theme or topic, is episodic, and can have several seasons in addition to being a reality or fiction show.
The podcaster must also consider how they will approach the topic, whether it should be interactive, whether it should be a series of conversations, etc.
You can subscribe to a podcast through an app on your smartphone.
Podcast marketing refers to advertising and promotion strategies employed by podcasters. In this article, we will share some excellent tips for delivering killer content and keeping your audience engaged through this article.
Top 10 essentials for every podcast
- Be authentic
In a world where everyone impresses others, people crave authenticity. Therefore, while creating your brand, it is imperative to stay true to yourself and create original content representing your style and values.
2. Do your research
Making great content isn't optional. You can do this by investigating how podcasts are made based on your taste in podcasts.
Reach out to them. Email the hosts and the producers. Ask about gear, interviewing, and all the nuts and bolts.
Consider how you can get as close to their production level as possible with your resources, and then try to meet that level every time you produce an episode.
3. Focus on quality
Instead of worrying about growing content first, create high-quality content consistently.
Your quality will need to be improved unless you have the assistance of a professional sound engineer, and this can only be accomplished through practice and trial and error.
To move up a notch, consider using royalty free music and sound to add an extra boost to your content.
4. Post regularly and create a schedule
Creating a schedule will help you post consistently. It is very tough to keep track of content published but having a calendar will help you plan it.
Your audience will also know what to expect on what days of the week. Furthermore, notify your audience in advance of the upcoming podcasts to know what to expect.
This lets your audience know when to expect you to release new episodes.
You'll be more likely to achieve your objective if you're consistent with your schedule, and your audience won't miss out on new content because they didn't know it was available.
It's not expected that someone will consistently release an episode each week from the first episode, but creating a schedule gradually will allow your subscribers to follow you.
5. Book the best guests and collaborate with other podcasters
Think of your podcast guests as your best promoters.
Having well-known guests on your podcast will increase your subscriber base and raise awareness about the show.
Famous people with their audiences must participate in your podcast to help you get more followers.
6. Plan every episode
Listening to a podcast host who is unsure of where the discussion is going is nothing short of terrible.
Consider planning your episodes, maintaining a consistent pace, and being thoughtful about what goes on the cutting room floor.
7. Talk to your listeners through comments or DMS
It makes listeners happy to hear a host themselves respond to questions and comments on the show, even if your social media following is small.
And if you engage your podcast audience through voice, you can gather killer content from your listeners to use directly in shows.
8. Create a community for your audience
You can leverage platforms such as Facebook or Twitch to create a platform for your audience.
Find communities where your podcast would appeal to the audience, and talk about the podcast there, regularly. There are communities created for virtually every niche you can imagine.
Those in that niche will be delighted to hear about your podcast if it's about them, especially if you're interviewing known stars.
9. Use ads to promote your podcast
If your campaigns are set up correctly, you can get very targeted listeners for your show using Facebook Ads and Instagram ads.
Ads help you reach a wider audience than organic methods so you can quickly grow your brand.
10. Create social media channels to promote your podcast
It's 2022, and almost everyone you know is on one or the other form of social media. Creating a social media handle has many benefits and can help you reach a wider audience for your podcast.
Taking it to the next level
- Be a guest on other podcasts
Collaborate! Collaborate! Collaborate! One way to promote your podcast is to be a guest on other podcasts.
Additionally, you will be able to grow your podcast network by making it known to a different audience of podcast listeners.
Podcasting is about creating killer content and bringing more and more listeners to it.
But, participating in other popular podcasts can help you bring awareness to your podcast.
- Have giveaways and contests for your audience
Giving away merchandise is a great way to express your gratitude and appreciation to your listeners.
A contest or giveaway is also a great strategy to draw attention to your podcast and, if the giveaway is exceptional, can even make it go viral.
- Track your metrics
If you're not tracking it, did it even happen?
It is best if you monitor the performance of your podcast and keep track of a few important metrics.
Number of subscribers
- Episode downloads
- Pageviews and clicks on each page
- Average listening time
- Every piece of data you track will offer insight into your listeners and inform your strategy for future episodes.
For instance, say your top episode is on a particular topic; you could cover that more.
- Build a website
Are you even serious about your podcast if you don't have a website for it?
This section will find show notes, transcripts, episode descriptions, host descriptions, and more information about your podcast. By increasing organic traffic to your website, you can also gain more listeners.
SEO best practices can help you reach potential consumers and convert them to customers after landing on your website.
- Have a promotion strategy
Having an excellent podcast concept won't be enough to attract users. Getting in front of your target audience requires a robust promotion strategy. Because how will they listen to something they don't even know exists?
To begin with, your promotion shouldn't start after the first episode airs; it should start before.
Why? Developing a solid listenership can help you build anticipation surrounding your show. Share on your existing platforms and those you have not yet discovered.
To count down the air date for your first episode, you could share a few posts on social media with your handle. Also, consider putting your promotion efforts into your blog and newsletter if you already have a captive audience elsewhere.
It would help if you promoted your show consistently after it launched and not be afraid to experiment with different methods.
If you post audio clips from episodes, you may find that engagement rates are higher than when you post about your guests. Or vice versa.
Once you identify what your audience responds to, stick with it.
There you have it.
You now know what the best ways to promote your new podcast are. Rest assured that this is a never-ending process.
Promoting your podcast isn't a campaign — it's something you should constantly be doing. However, the outcomes of a podcast becoming popular are big.
Stay focused on the topics we have covered, and you will be fine.