Virtual Content Writing has globally emerged as an indispensable tool for online businesses. Whether it is an established brand or an emerging one - both require impeccable written content to grow. It is presently at the center point of most eminent marketing strategies in the USA. You are heading in the right direction if you have decided to collaborate with a content writer.
Content writing experts suggest that high-quality content requires brainstorming and time investment instead of the myth that it needs copious amounts of funds. Professional writers are also equipped with the right skill set and heaps of experience to shape an idea. They can flawlessly write pieces catering to your business needs in a budget suitable to you. However, it can be a challenge to find a writer who brings together all aspects and perfectly fits the bill. There are specific points and factors to keep in mind when looking for a writer.
Factors To Consider Before Working With A Virtual Content Writer
Good content undoubtedly attracts potential clients to your website or blogs. If they have insightful things to read, clients can visit multiple times to the same website. Thus, you must ensure that you collaborate with a remote writer only when you have absolute clarity about your vision and what you need. It may seem daunting in the beginning to find someone who cares about your business as much as you; therefore, you must tick specific parameters when hiring a VA for content writing.
Check Your Requirements
Having a clear idea of what exactly you are looking for solves a significant part of the problem. For instance, if you want to publish comprehensive blogs on your website, you should look for a writer specializing in long-form blog writing. Similarly, for social media development, you should team up with someone who knows how to fit in all crucial brand-related information in a single caption or create an engaging poll for the social media audience. Other examples of written content are newsletters, product descriptions, press releases, FAQs, etc.
Be Aware of their Skills and Educational Background
It would help if you started with an educational background check even before the first interview round. A content writer must have a degree in journalism or creative writing. Some individuals also prefer candidates with a marketing degree. However, not having a degree does not limit writers. Lately, with the intervention of virtual education providers like Coursera, many writers are choosing skill training through alternate ways. For example, a content writer with work experience in a similar writing job can benefit your brand. You also do not have to provide them with additional training.
Try To Gauge Their Geographical Knowledge
You must try to know about the geographical knowledge of the candidates when looking to hire a content writer in the USA. It is specifically essential for certain businesses like tour operators who plan paid tours in Miami, Seattle, or other regions. Similarly, a location-based, food-curation brand requires specialized content that caters to the audience of particular locations. You can have a fair idea of this when you go through the portfolio of a writer. Hiring a native or local resident writer can serve as a significant benefit to you in such cases.
Alternatively, you can connect with a content management professional who has proven research skills. Finally, getting in touch with a VA agency can make things easy for you as established agencies work with trusted professionals who specialize in producing well-researched and curated content.
Make Sure You Plan Your Budget
Content is the currency of a business, but you also have to take care of your monetary currency before investing in content. Writers charge based on several parameters like experience or the type of content required. For example, B2B content is specialized content, heavily based on the research. Therefore, B2B content writers charge more.
Charges also vary depending on the industry. For example, industries like Medicine, Finance, and Insurance require well-researched, accurate content that includes law-related knowledge concerning the field. On the other hand, content for lifestyle products is easier to write. So, your brand requisites or industry is a primary decisive factor for budget planning.
There are few options for new or medium-sized businesses, like working with a freelancer. Freelancers usually charge on an hourly basis and have flexible schedules. Another viable alternative is hiring a VA for content writing. The professionals pass various relevant screenings and are equipped with hefty training to handle different challenges.
What Are The Different Ways To Hire A Virtual Writing Assistant?
Once you achieve the clarity of what you can expect from a writer, the next step is to explore where you can look for a web content assistant.
Check A Dedicated Network
You can post a job online on a dedicated network like LinkedIn. Cutshort is also a good job posting network, increasingly getting popular in the USA. These networks can connect you with professionals who have a ready profile on the same networks.
You can post a job description highlighting the skills, educational requirements, and experience you are looking for in an ideal candidate. These networks provide an option to check the profiles of the professionals, so you can directly message if you spot a suitable content writer for hire.
Hiring Through Virtual Assistant Agency
Reputable virtual staffing companies like Wishup make the hiring job easy, affordable, and free of risk. You can find a suitable content writer for your brand in as quickly as 30 minutes. They work with a host of writers, selected through a rigorous screening process.
After selection, the writers go through extensive training that prepares them for the writing job. Wishup works best to connect you with a suitable virtual writing assistant who understands your brand.
Connect with a Hiring Agency
Hiring agencies collect all the information regarding a job, including requisites and your budget. They also have a detailed database of individuals collected from different sources. They connect you with suitable candidates for a nominal fee. Hiring agencies are good if you want to work with in-house writers.
Working with Freelancers
You can swivel through various websites and freelance networks like Upwork, Simply Hired, and iFreelance. These are well-known networks where you can find some of the best content writers in the USA.
Benefits of hiring a Virtual Content Writing Expert
Entrepreneurs should have a wholesome view of the perks they can enjoy working with a virtual content writer.
Specialized Content For Your Website
Audience engagement is guaranteed when you work alongside a writer who understands the tone of your brand and what it communicates. There are many reasons why a potential client visits your website. It could be a landing page link, or they may accidentally stumble upon your website. Still, potential clients convert and become regular visitors only when they find sustainable specialized content that resonates with them.
Save Brainstorming For Important Tasks
Building a brand is a massive task as you have to take care of client interaction, finances, setting up meetings with vendors, and a lot more. You can focus on all these significant business-related activities by letting a professional handle your content needs. You also do not have to stress about setting reminders for recurring tasks like daily social media posting.
Save Time For Yourself
Working round the clock and being busy does not always mean that you are productive. However, you are not running in a productivity marathon, and hence, it is not essential to handle all your tasks alone.
Delegation is necessary for the smooth functioning of a brand. When you hire a virtual writer, you not only give yourself the much-needed breather but add value to your brand. Search engine algorithms work in a specialized manner that you must understand if you want your content or website to rank higher among others on Google. Writers use their SEO training and knowledge to produce keyword-rich content that can make your rankings soar and get more traffic on your website.
No Additional Costs or Office Setup
You do not require any office setup when working with a virtual writer. Remote settings allow you to save costs as most virtual assistants work with their equipment. In addition, you only have to pay for the services on an hourly basis.
Summing it Up
When was the last time you sat down to write an article for your blog or website? What happened to the e-book idea that you planned to publish? These are not mere questions. They often become a dilemma for entrepreneurs, as they do not always have sufficient time or specialized knowledge to create the desired content. When you build a brand, the help of a virtual writing assistant can go a long way, especially in a fast-paced country like the USA. Now that you have the right tools and information on your tips, nothing can stop you from reaching your goals.
You can send a mail to [email protected] or plan a free consultation call with Wishup by clicking here, to meet a trusted and experienced virtual content writer.