Time etc Pricing: A Quick Breakdown
Time etc is a US-based virtual assistant service that sells monthly bundles of hours. According to its published pricing page, the plans are:
| Plan | Monthly Price | Effective Hourly Rate |
|---|---|---|
| 10 hours | $390/month | $39/hour |
| 20 hours | $760/month | $38/hour |
| 40 hours | $1,480/month | $37/hour |
| 60 hours | $2,160/month | $36/hour |
Every plan includes a dedicated, US-based assistant, expert matching, the ability to add or share assistants at no extra cost, a satisfaction guarantee, and the freedom to switch plans or cancel anytime. On the 20-hour plan and above, unused hours roll over to the next month. There is no setup fee, and billing is tracked to the second. Larger custom plans are available on consultation.
Time etc's pricing is a clean, pay-for-what-you-use model and well suited to professionals who need a modest, predictable number of support hours each month.
Time etc vs. Wishup Assistants: Pricing Compared
Wishup structures its plans differently. Instead of selling hour bundles, Wishup provides a dedicated assistant who works for you every business day, on either a 4-hours/day or 8-hours/day schedule. As listed on Wishup's official pricing page (June 2026):
| Wishup Plan | Starting Price | What You Get |
|---|---|---|
| Prime VA | $1,999/month | Dedicated VA, 3+ years' experience, trained in 150+ AI & no-code tools |
| Elite VA | $2,999/month | 5+ years' cross-industry experience, trained in 200+ automation workflows, backup VA |
| AI & Automation Expert | $2,999/month | Specialist who builds and maintains AI/automation workflows |
| US-based VA | $5,400/month | Native English speaker, US time zone, verified US background checks |
The key structural difference between Wishup and Time etc's pricing
Time etc's largest standard plan delivers 60 hours per month for $2,160. A Wishup assistant working 4 hours a day, Monday to Friday, delivers roughly 80+ hours per month at a comparable or lower monthly price point, depending on the plan selected. Because the two companies use different pricing models (hour bundles vs. dedicated daily coverage), the right choice depends on your workload:
- Need 10–40 flexible hours a month, with a US-based assistant, at a fixed bundle price? Time etc's model fits well.
- Need a dedicated assistant present every working day, with higher monthly volume per dollar? Wishup's subscription model is built for that.
Wishup Features & USPs
Per Wishup's published plan details, here's what's included:
- 60-minute onboarding — Wishup matches and onboards a pre-vetted assistant within an hour, versus the multi-day matching process typical across the industry.
- Pre-vetted, pre-trained talent — Wishup accepts only the top 0.1% of applicants and puts assistants through 8 weeks of hands-on training before client assignment.
- AI-tool fluency as standard — every Prime VA at Wishup is trained in 120+ AI, automation, and no-code tools; Elite VAs are trained in 200+ automation workflows and business tasks.
- Dedicated VA manager and account manager — a backend team monitors quality and continuity, so you're never dependent on a single point of contact.
- Free replacement and backup coverage — instant, no-cost VA replacement; Elite plans include a backup VA when your primary is absent.
- Flexible engagement — month-to-month billing, no hidden charges, upgrade/downgrade anytime, cancel anytime, with annual-billing discounts available.
- Works in your time zone — assistants align to US business hours (9am–6pm), regardless of where they're based.
- Security and accountability — NDAs, a data processing agreement, activity monitoring via Time Doctor, and the Wishup app for task assignment and EOD reporting.
- Bundled extras — current promotions include a free bookkeeper ($500 value) plus business tools ($500 value) such as Apploye and Pipedrive.
- Specialist verticals — beyond general VAs: bookkeepers (from $300/month managed, $1,799/month dedicated), executive assistants, and industry-specific VAs for legal, healthcare, real estate, eCommerce, and startups.
The Key Differentiator Between Wishup and Time etc: Automation Expert VAs
This is where Wishup stands apart from traditional hours-based VA services. Wishup's AI & Automation Expert VAs (from $2,999/month) are workflow builders. According to Wishup's plan specifications, these specialists handle:
- 200+ AI and automation tools, including Zapier, n8n, HubSpot, and Airtable
- End-to-end API integrations connecting your business systems
- AI model deployment and prompt engineering
- Automated agents and workflows that keep working after the VA logs off
- Automated reporting and dashboard setup for real-time business visibility
The practical difference: a traditional VA saves you the hours they personally work. An automation expert VA compounds that saving. Every workflow built by an AI-fluent Wishup automation-expert virtual assistant keeps eliminating manual work, month after month, beyond the hours on the invoice. For founders comparing per-hour rates, that's the line item that doesn't show up in a pricing table but shows up in your calendar.
Time etc or Wishup?
Time etc offers a solid, transparent hour-bundle model with US-based assistants from $390/month. Wishup offers dedicated, daily, AI-trained support from $1,999/month with automation expertise that can multiply the value of every hour you pay for. If your goal is not just delegating tasks but permanently removing them from your plate, Wishup's automation-first approach is worth a serious look.
Disclaimer: All pricing, features, and claims referenced above are drawn from each company's publicly available official website as of June 2026 and are presented for informational comparison only. Statements describing either provider's service quality, talent selection rates, or guarantees are claims made by the respective companies. Prices, plans, and promotions may change without notice — confirm details directly with Time etc (timeetc.com) and Wishup (wishup.co) before making a purchasing decision. This article does not constitute professional or financial advice.
