Content writing is the currency of online business. It is a crucial part of your online marketing / SEO strategy, and without it, it can be challenging for new visitors to discover your work, your products, or your services.

‘Content is king’ might be a cliché statement, but that doesn’t make it any less true. Content is a potent tool when it comes to marketing your business. Therefore, many business owners who want to get their brand known and liked by potential customers spend money hiring a content writing agency or an in-house writer to craft excellent content. Having a content writing virtual assistant focus on producing high-quality content means you can switch your focus to what you do best and focus on your customers, products, or services.

The term virtual assistant for content writers refers to a group of highly skilled and experienced assistants who write articles, blogs, and articles on websites or blogs communicating vital information remotely. Whatever type of content you need, you can find a virtual assistant for content writing to get the job done.

These assistants have to focus on a few major things:

SEO rich content

For websites, Search Engine Optimization (SEO) is a crucial part of success. Unlike before, today’s SEO is now more concerned with the relevance and quality of a website’s content. Content is what sustains a website; it is what makes it alive. The information placed on every page is what attracts and promotes engagement with customers. Therefore, incorporating significant keywords in the text will increase the website’s rank on the search result pages and determine online success immediately.

Quality writing

Your website visitors or subscribers want new and valuable information, but they also want to see some personality and opinion in what they read. They are, after all, deeming you as an expert in the niche that you are writing about. They want to learn something new from you, and you should give it to them. Simple! Your main aim is to get as many visitors to your site to stay on your site as long as possible to make a strong, lasting impression achieved through quality writing. Quality content will want them to come back to your website and help you build an ongoing relationship with them.

Boost traffic

Just posting content isn't enough; you need to create content that sticks out from the crowd. One of the top ways to increase website traffic is to create valuable and memorable content. When people search on Google, they want specific, thorough, and accurate answers, and your content should provide those answers. In fact, websites featuring blog content generate 434% more search engine-indexed pages than those without it. In addition, sites that release more than 16 posts per month receive nearly 3.5 times more traffic than those that publish zero to four articles.

It can be daunting to hire a virtual assistant, however, there are numerous benefits resulting from outsourcing to a virtual assistant. Here are some tasks that a virtual assistant content writer can complete for your business:

Article writing

Articles are the most common form of content that comes to mind when thinking of content. Depending on the needs of the company or client, articles can be anything from research articles to editorials. In article writing, you conduct thorough research on a particular topic and complete it in an orderly and professional manner. The content should be relevant and informative, and it should be written specifically for the client. Small businesses and professionals from all kinds of industries may benefit from it as well as established companies.

Website content

Virtual assistant content writers can be assigned to create content for the main pages of a website. Such a task is crucial as it is the face of a company in the online world. Through proper orientation and communication, and once the identity of a business is clear, a virtual content writer can produce the right content for them. Your website is the first impression you make on visitors. Make it engaging and memorable - a virtual content writer will help you with this!

Press release and newsletters

Press releases and newsletters contain informative, appealing, and legitimate content. Their goal is to produce content that would engage the audience. The company should include any information it would like its customers or partners to know. It should be factual since it contains important announcements, updates, and official statements from a company. A virtual assistant content writer can take responsibility for these tasks and help strengthen the relationships between business and customer.

Social media content

Develop infographics, Q&As, polls, quizzes, and other social media posts with your remote content writer to increase social media engagement. Managing the client’s social media accounts will require responsibility and marketing skills, as they will have to take responsibility for posting, sharing, and resharing content online.

Email marketing

Email marketing may require some level of knowledge in various applications, such as Mailchimp experience, to complete the task efficiently.

eBook writing

Creating eBooks can be allocated to a virtual assistant content writer. Content writer virtual assistants can conduct thorough research on an assigned topic and write content for a digital book or eBook. They can also help proofread pre-written eBook content or even help you layout your eBook.

An eBook distributed by a company is crucial as it reflects their mastery and expertise on a particular topic. Therefore, outsourcing this task to a Virtual Assistant is a critical decision that can affect their reputation and relationship with other businesses and clients.

An economical option

Hiring a virtual content writer will help you save loads as you do not have to hire a full-time employee. You can choose to hire a virtual assistant on an hourly or contractual basis. A virtual assistant can help you save money which you can reinvest in your business. Moreover, you won’t have to spend on operational expenses as they will be working remotely. Furthermore, you are not responsible for paying them for annual or sick leaves, which is an added bonus.

Hiring a virtual content writer

Finding a suitable content writer virtual assistant in a sea of freelance writers is quite a challenge. Here are two options through which you could hire a virtual content writer.

Hiring through an agency

Hiring through an agency has many benefits as you will be assigned a virtual assistant trained in the field. The agency manages the hiring and training of the virtual content writer, so you don’t have to worry about it. Moreover, when your assigned virtual assistant is sick or on leave, you will be provided a replacement free of cost. When hiring through an agency, first, you need to create a list of all the writing tasks you need help with. Next, jump on a call with the virtual assistant company and discuss the job requirement with them. Finally, you’ll start interviewing the applicants and make your pick.

Hiring a freelancer

Hiring a freelancer could be cheaper than hiring through an agency; however, here, you have no assurance of the quality of work you would receive from the freelancer.

Hiring a virtual content writer to create content for your business is one of the best decisions you will ever make. It will strengthen your content strategy and free up your time so you can focus on other essential tasks that require your intervention.