Wishup Vs Base: Achieve More with the Right Executive Assistant Service
Top-tier EAs, 4X more hours, and fast onboarding all at 1/5th the cost of Base make Wishup the smart, high-performance choice for modern executive support.
If you're thinking:
- I need to get some stuff off my plate
- I need a little bit of support in my ecosystem, or
- I can't keep doing everything
Then you're in the right place, and that's exactly why you're considering an executive assistant.
In this blog, I'll walk you through two popular choices for outsourcing executive assistant services: Wishup and Base.
So, let’s get started.
Related: Fractional Executive Assistant is the Need of the Hour
Spoiler Alert: There is no Wishup Alternative. Here’s Why.
We’re not for everyone. We’re for those who expect the best and build like it.
More Bang for Your Buck
Wishup is cheaper than a Base executive assistant, making it a smart choice for budget-savvy and fast-growing teams.
Our EA Can Do More Than You Think. Sometimes Even Better
From streamlining operations to anticipating what you need next.
Our Executive Assistants do more than just manage your calendar. They think ahead, solve problems before they surface, and often outperform specialists because they deeply understand your goals, preferences, and pace.
See how hiring an executive assistant from Wishup helped 10x the productivity of our client, Pritika, the founder of SockSoho and Butternut.AI, a Y Combinator alum.
Hiring her made me 10x productive!
— Pritika Mehta (@pritika_mehta) November 29, 2024
My close friend has an EA from last 6 years. He has been pestering me for years to hire one but I was skeptical.
Why?
- I thought EAs were for late stage founders or corporate CEOs.
- I had no bandwidth for more communication
- I assumed… pic.twitter.com/zuSTgysJ96
EA Who’s Jack of All Trades and Master of Everything in Between
Founders don’t have time to explain things twice. With Wishup, your EA gets it the first time and gets it done.
Much like Numbers, Skills Speak for Themselves
Wishup's executive assistants are trained in over 200 skills, including proficiency in 70+ no-code tools and 50+ AI-powered platforms like ChatGPT and Zapier.
Related: Do You Need An Executive Assistant Or Personal Assistant?
Service Comparison: Wishup comes with more, so you can grow faster.
The most successful leaders understand a fundamental truth: buying time is the ultimate investment.
Before we get into the minute details, here’s a quick comparison table to evaluate Wishup and Base executive assistants.
| Wishup | Base | |
|---|---|---|
| EA Onboarding Time | ✅ 60 minutes | ✅ 3 days |
| Pricing Plan/hour (max) | ✅ $9.99 | ✅ $65 |
| Expertise in AI and No-code Tools | ✅ 120 + | ✅ Limited |
| Industries Served | ✅ 50+ | ❌ Unclear |
| Oversight | ✅ Full Productivity Tracking | ❌ Unclear |
| Discount | ✅ $100 OFF and free consultation | ❌ |
| Applicant Selection | ✅ 0.1% | ❌ 0.01% |
| Working Hours | Two options: ✅ 80 hours per month ✅ 160 hours per month |
Three options: ✅ 20 hours per month ✅ 10 hours per month ✅ 5 hours per month |
| Money-Back Guarantee for Unsatisfactory Service | ✅ Yes | ❌ |
| Replacement of EA | ✅ Yes | ❌ |
| Sign a Non-Disclosure Agreement (NDA) | ✅ Yes | ✅ Yes |
| Backup for EAs on Leave | ✅ Yes | ❌ Unclear |
| Use Your Own NDA | ✅ Yes | ❌ |
| Time Zone Availability | ✅ Flexible | ❌ |
| Task Management | ✅ Using Free Employee Management App | ❌ |
| Security, Privacy, and Confidentiality | ✅ Yes | ✅ Yes |
| Aptitude Test | ✅ Yes | ❌ |
| Personality Test | ✅ Yes | ❌ |
| Cognitive Test | ✅ Yes | ❌ |
| English Test | ✅ Yes | ❌ |
| Email Writing | ✅ Yes | ❌ |
| Training | ✅ Yes | ✅ Yes |
| Dedicated Account Manager | ✅ Yes | ❌ |
| Knowledge Transfer | ✅ Yes | ❌ Unclear |
| Health Insurance | ✅ Yes | ❌ Unclear |
| Global Talent Pool | ✅ Yes | ❌ |
| Ongoing Assistant Training | ✅ Yes | ❌ |
Wishup is the Only Base Executive Assistant Alternative Worth Your Consideration
EAs so Good… We Dare Them to Outperform Chief of Staff Executives
- Expertly aligned with 100+ founders in 2025.
- 200+ high-ownership EAs to choose from.
- 5000+ tasks managed monthly.
- 99% reliability rate in meeting deadlines.
- 98.8% client satisfaction rate.
Choose Wishup and save 40 hours every week, guaranteed.
What is Wishup Executive Assistant Service?
Our executive assistant service pairs CEOs with extensively trained executive assistants who truly understand delegation.
Unlike traditional EA services, our executive assistants receive ongoing professional development and work within your schedule to handle everything from inbox management to client communications.
Every Wishup executive assistant is pre-vetted by ex-entrepreneurs, globally top-tier, trained in 120+ tools, and specializes in 200+ skills to anticipate your needs before you voice them.
We match based on your cognitive patterns, workflow, and long-term trajectory, not just job description. Then we stay involved to drive your success.
Our service is engineered for the top 1%: founders scaling fast, VC-backed startups, remote-first leaders, and high-functioning executives who treat time like equity.
Wishup executive assistants are deployed in industries like real estate, healthcare, startups, e-commerce, and 50+ other domains. Irrespective of your business niche, an executive assistant can be easily aligned with the owner of a construction company, an insurance agency, or a fitness coach.
Our C-suite executive assistants have a decade of experience solving business problems in your niche.
What is Base Executive Assistant Service?
Base offers US-based, highly vetted EAs with elite systems and coaching.
Base provides a suite of tools designed for executive assistants, including features like Digest for creating executive updates, Decision Stream for quick feedback, and Dossier for organizing key information. These tools aim to enhance the efficiency of assistants in their daily tasks.
Base assigns you a dedicated EA, but that assistant may split time across multiple clients. There’s no Customer Success Manager ensuring alignment or continuity.
Related: Executive vs. Administrative Assistant: Essential Insights
Wishup vs Base Executive Assistant Pricing: Where do you get 4x More Hours? 25% Less Cost.
Wishup gives you 80 hours/month for $999. Base gives you 20 hours for $1,300. That’s 4x the coverage at a lower cost, letting you delegate deep and focus on high-impact decisions. With Base, you’ll hesitate to assign anything non-essential.
How Much Does It Cost to Hire a Wishup Executive Assistant?
Hiring an executive assistant from Wishup is budget-friendly, starting at $999 for 80 hours of work per month for a part-time executive assistant and $1799 for 160 hours per month for a full-time executive assistant.
Yes, it's simple.
The perks included with our pricing plan are:
- Hire an executive assistant in just 60 minutes
- Triple-vetted and trained top 0.1% talent
- A dedicated executive assistant for unmatched focus
- Dedicated account manager and EA manager
- Immediate replacement, no-questions-asked refund, and knowledge transfer
- EAs expert in 200+ skills & 70+ AI and no-code tools
- Free workforce management app
- Health Insurance of the EAs
Why wait? Hire a top-tier executive assistant in just 60 minutes.
How Much Does It Cost to Hire a Base Executive Assistant?
The pricing for hiring a Base Executive Assistant (EA) starts at $1,300 per month for 20 hours of support, translating to a steep $65 per hour. This rate is five to six times higher than ours, where you get trained C-level executive assistants with an average of 5 years of experience for as low as $9.99 per hour.
The base executive assistant’s 20-hour plan offers flexible, scalable support that can be adjusted month-to-month, which is ideal for both startups and established teams seeking efficiency without long-term commitments.
But at the same time, it offers very limited monthly coverage, which is less than one hour of support per day. It is often insufficient for busy CEOs who require consistent help with tasks such as calendar management, research, scheduling, and strategic project execution.
Scaling up with a Base executive assistant becomes financially burdensome quickly, as additional hours are available only at a significant additional cost.
Clients are paired with a dedicated, US-based assistant within 3 days, who is already fluent in your tech tools and systems, allowing you to reclaim your time almost immediately.
Base also offers a tiered and customized service model, with various support plans including project-based support (starting at 5 hours), seasonal support (starting at 10 hours), on-demand, and dedicated support, enabling companies to match EA involvement with evolving business needs. This flexibility includes remote, hybrid, and in-house arrangements, as well as short- and long-term solutions, W2 placements, and full team support.
Wishup vs Base Executive Assistant Onboarding Time: Start in 60 Minutes vs 3 Days
A delayed start is a delayed return. In high-growth environments, waiting 36 hours to get moving is a missed window of opportunity. Wishup respects the urgency of execution.
Why Wishup’s 60-Minute Onboarding Isn’t Just Fast. It’s a Business Advantage.
You're not hiring an executive assistant because you want a match. You're hiring because you're already underwater.
You’re already spending 4+ hours a day context-switching between calendar Tetris, Slack noise, internal follow-ups, missed investor intros, task triage, and LinkedIn replies that should’ve gone out a week ago.
Waiting 3 more days? That’s 12 more hours of your time lost to $30/hr tasks — and $30K decisions delayed.
Let’s do the math:
- 12 hours of lost CEO time over 3 days
- At just $500/hour in founder leverage, that’s $6,000 of lost opportunity
- Plus the cost of delayed progress: missed fundraising follow-ups, churned leads, blocked team workflow
Our 60-minute onboarding doesn’t just “save time.” It buys back high-leverage execution today. And in fast-growth businesses, today matters more than ever.
Base May be Great. But Here’s What You’re Betting:
- That the match is perfect
- That you don’t lose momentum waiting
- That you have the time to onboard them manually
If you're okay with that gamble, fine. But if you're growing fast, you need certainty and speed working together.
Wishup gives you both.
Wishup vs Base Executive Assistant Support Model: Set-and-Forget vs. Embedded Partnership
Wishup and Base are both known for providing high-quality executive assistants, but how they support you after the hire makes all the difference.
Wishup Assigns You a Dedicated Account and Executive Assistant Manager
Every client is assigned a dedicated account manager and an Executive Assistant Manager whose sole job is to make sure the relationship works. That means real human support, not automated check-ins.
From the moment you are onboard, we embed into your workflow and learn your delegation style, tracking assistant performance, and proactively helping optimize your day-to-day operations.
Our Client Success team meets with you, improves your delegation efficiency, and helps optimize the assistant relationship over time.
Base Executive Assistant: Matched, Handed Off, and That’s Mostly It
Base gets you a well-matched executive assistant and then steps aside. Once the introduction is made, you’re in full control of managing, guiding, and course-correcting the assistant relationship.
If things go well, great.
If they don’t, you’re back to square one, submitting another request and waiting for a new match. There’s no active involvement, no optimization layer, and no dedicated support team to guide delegation. You’re left to figure out what works or start the loop again.
Wishup vs Base Management Tool: Dashboard Included vs DIY Delegation
We give you lifetime access to an employee management tool (worth $299) to track tasks, performance, and delegation. All in one place. With Base, you get the person, but build the system yourself.
Wishup: Lifetime Access to a $299 Employee Management App
With our dedicated mobile app, clients can manage tasks, track progress, and communicate with their assistants in real-time. Features like task tracking, daily end-of-day reports, and leave approvals streamline the collaboration process, enhancing efficiency.
Base: No software or platform included.
Base does not offer a proprietary management platform. You rely on traditional tools to manage your EA.
Wishup vs Base Executive Assistant Talent Sourcing: Global Agility vs Local Limitation
Access the world’s sharpest minds without sacrificing speed or nuance.
Wishup: Access to Global Talent
We provide you with a global talent pool that supports you across time zones. Perfect for remote, international, or 24/7 teams. More flexibility, broader access.
Base Executive Assistant: US-Based Talent
Base only hires US-based EAs. While this may appeal to some, it reduces flexibility, diversity, and cost-effectiveness.
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Wishup vs Base Executive Assistant Trial and Refund Policy
Founders test everything. Your EA service should be no different. That's why we offer a 7-day money-back guarantee. That’s how confident we are in the match. Base offers no trial, no refund, and it is just an expensive bet that it works out.
Wishup 7-Day Money Back Guarantee Trial: Try Us, Fire Us, Or Scale Us. Your Call.
Experience the C-suite executive assistant service risk-free. If you’re not satisfied in the first week, you get your money back. We know that trust is built on transparency. We earn it from day one.
Base Executive Assistant: No Refund. No Trial. High Commitment.
With Base executive assistant service, there is no trial. No refund. You commit before you can evaluate. There’s no built-in safety net.
Wishup lets you de-risk the decision. Base leaves it to chance.
Wishup vs Base Executive Assistant: $100 Off or Zero Incentive?
Wishup gives you $100 off your first hire—an easy way to test without pressure. Base offers no welcome discount. Just premium pricing from the start, no easing in.
Wishup: A Smarter First Hire and $100 off to Prove It
An immediate benefit to ease your ramp-up. Just enough to signal we value your business and your trust. Wishup backs you before you back us. That’s partnership.
Base: No Welcome Offer. Full Fare from the Start
High cost, zero incentive—barriers to entry remain high even for first-time clients.
Why Entrepreneurs and Founders Choose Wishup Executive Assistant
What makes Wishup’s executive assistants a preferred choice for founders across industries is the ability to help businesses grow with scalability in mind. It’s not about a short-term fix; it’s about a long-term partnership that drives efficiency, accelerates growth, and frees up founders to focus on innovation.
The evidence is clear: founders aren’t just looking for someone to handle tasks, they’re looking for someone who can drive their business forward.
Ready to work smarter and faster? Have you made your decision?
👉 Book a Free Consultation Today and hire your EA in just 60 minutes from Wishup!
Disclaimer: The content of this blog was prepared based on publicly available information sourced from the organization’s website at the time of writing. Accuracy and completeness are not guaranteed, as details may have since been updated or revised.