A Real Estate Business Scaled Marketing and Growth With a Virtual Assistant - Read How

What started as scattered tools, wasted marketing spend, and a complete lack of structure turned into a systemized, cost-efficient digital marketing function that now drives brand visibility, agent recruitment, and client engagement.

This is the story of how Realtypath transformed its marketing operations with the help of a process-driven real estate virtual assistant from Wishup, Kanika Shahi, who built a full-fledged digital marketing system from the ground up.

When Realtypath first approached Wishup, their digital marketing was nonexistent. Despite paying ~$750/month for three Constant Contact accounts, they had:

1. No Unified Email Marketing Plan
   Multiple accounts were in place but underutilized, creating high costs without results.
2. No Consistent Social Media Presence
   Their brands - Realtypath, Secure Title, and First Rate Home Loans - had no structured presence on Facebook, Instagram, LinkedIn, or YouTube.
3. No Personal Branding Support Leadership and agents had untapped potential to engage audiences, but no system to amplify their voices online.

Beyond saving costs, the client needed someone who could design, implement, and manage a long-term digital marketing strategy to support business growth and recruitment.

To tackle this, Realtypath brought on Kanika Shahi, a Wishup real estate virtual assistant, to build structure, scale, and measurable impact.

Kanika knew her role was to generate more leads as a real estate virtual assistant.

Step 1: Map the Gaps
Kanika started by auditing existing marketing tools, budget, and assets. She documented what was working, what was wasted, and where opportunities lay untapped.

Step 2: Build a System
Instead of random campaigns, she created a marketing blueprint—covering email, social media, branding, and content—that could be executed consistently across all three companies.

Step 3: Execute & Optimize
With a clear roadmap, Kanika took ownership of campaigns, cleaned up data, streamlined tools, and implemented a performance tracking system for continuous optimization.

Each challenge was solved with a mix of cleanup, redesign, and preventive measures.

1.Email Marketing

Migrated campaigns from Constant Contact to Zoho Campaigns, cutting costs.

Designed and scheduled newsletters, drip campaigns, and recruitment-focused promotions.

Standardized email templates for consistent branding.

👉 Current Status: Email marketing is now cost-efficient, unified, and actively driving agent recruitment.

2.Social Media

Built and managed active profiles across Facebook, Instagram, LinkedIn, and YouTube.

Created diverse content—reels, testimonials, long/short posts—and tracked performance with analytics tools.

👉 Current Status: Realtypath and its sister companies now maintain a consistent, credible online presence, applying best practices for real estate social media marketing.

3. Personal Branding & Engagement

Designed content strategies for stakeholders’ personal accounts.

Managed community engagement by responding to comments, DMs, and queries.

👉 Current Status: Leadership and agents now have an authentic online presence that attracts prospects and recruits.

4. Design & Asset Creation

Developed Canva and Adobe templates for posts and emails.

Produced branded content with professional-quality design and video editing.

👉Current Status: Marketing assets are on-brand, reusable, and scalable.

• Email Marketing: Brevo, Constant Contact, Zoho Campaigns
• Social Media: Facebook, Instagram, LinkedIn, YouTube
• Content Creation: Canva, Adobe Premiere Pro, After Effects, Camtasia
• Project Management: Asana
• Analytics: Facebook Insights, Instagram Analytics, YouTube Analytics

Kanika’s contribution built a growth-ready digital engine.

• Financial Impact
  • Saved $600+ per month by eliminating redundant marketing tool spend.
  • Consolidated systems into one efficient, affordable stack.
• Business Growth
  • Recruitment campaigns attracted new agents and loan officers.
  • Helped with real estate lead generation.
  • Consistent storytelling enhanced Realtypath’s credibility.
• Operational Efficiency
  • Marketing is now centralized under one system.
  • Client’s time saved by offloading end-to-end digital communication.
• Online Presence
  • Active, professional social profiles built for three companies + leadership.
  • Consistent engagement boosted brand recognition and trust.

Such has been Kanika's impact as a remote real estate virtual assistant on Realtypath's business.

“She deserves a raise.”

— David Anderegg,
CMO, Realtypath
United States

(Feedback left twice on Kanika’s Wishup profile)

“I focused on building a structured marketing system rather than just running campaigns. By consolidating tools, creating processes, and staying consistent, I helped Realtypath scale its presence and save costs at the same time.”

— Kanika Shahi,
Wishup Real Estate Virtual Assistant

Realtypath didn’t just need someone to “run posts.” They needed a strategic partner who could build a digital marketing system from scratch, streamline costs, and fuel recruitment and brand growth. Kanika delivered on all fronts, and today, Realtypath runs a cohesive, cost-effective, and future-ready digital marketing operation.

Hire a real estate virtual assistant from Wishup in just 60 minutes.

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👉 Schedule a free consultation call now to reclaim your time and refocus on growth.

If you’re curious about taking your real estate business to the next level, understanding how virtual assistants fit into your workflow can make a huge difference. For example, learning how to use a virtual assistant for virtual wholesaling can streamline lead generation and deal management.

Still unsure if hiring a real estate VA is right for you? Check this post that covers 10 compelling reasons to hire a real estate VA, from saving time to improving client follow-ups.

Before you bring someone on board, it’s helpful to know the essentials. So start understanding what to know before hiring a real estate VA, including vetting, onboarding, and setting expectations.

Finally, to see the full scope of support a VA can provide, check out how a virtual real estate assistant can support your business, from marketing and CRM management to scheduling and research.

Together, these resources can help you make an informed decision and get the most out of your VA.

Neelesh Rangwani · Co-founder at Wishup

With 10+ years in the virtual assistant space, Neelesh has helped 1000+ US and global founders build efficient remote teams by matching them with top 0.1% virtual assistant talent. He writes about virtual assistants, hiring frameworks, remote productivity, and scaling ops.

More posts by Neelesh → · Connect on LinkedIn