What is the Difference Between a Contact and a Company in HubSpot?

Contacts represent individual connections, while companies serve as organizational entities. Explore their roles and relationships within HubSpot's CRM framework for optimized data organization.

hubspot company vs contact

The business landscape is a dynamic environment. This is irrespective of your industry. Solid relationships are the backbone of successful business ventures.

Good client relationship management is like a GPS. You can achieve this through a powerful Client Relationship Management (CRM) system.

HubSpot CRM is a user-friendly tool. It aims to transform how businesses manage customer interactions.

CRM meme

HubSpot offers a wide range of features. Organizations can use it to streamline and enhance their customer relationship processes.

In this comprehensive article, we will look into some important CRM aspects. This will include the difference between company and contacts.

What is HubSpot?

Screenshot of HubSpot CRM webpage


HubSpot is an all-in-one cloud-based platform. It enables businesses to attract, engage, and delight customers.

HubSpot offers a range of tools for marketing, sales, service, and operations. It provides a comprehensive solution for managing your client relationships.

With HubSpot CRM, you can organize and track customer interactions. This will give you valuable insights into client preferences and behaviors.

Its user-friendly interface simplifies the management of contacts, leads, and deals. This can promote efficient collaboration within your teams.

HubSpot CRM offers seamless integration with marketing, sales, and service tools. This will create a cohesive ecosystem for customer engagement.

Businesses can automate many activities using CRM. This includes leading nurturing and personalizing communications.

You can also understand customer journeys with CRM. This will enable them to tailor strategies for maximum impact.

HubSpot CRM offers a scalable solution that grows with the business. This makes it an invaluable tool for cultivating lasting and meaningful customer relationships.

What is a Contact on HubSpot? 

contact on hubspot


In HubSpot, a "Contact" refers to someone your business engages with. This can be an individual, lead, or customer.

Each Contact record holds valuable information. This can be email addresses, phone numbers, and interactions with your content.

It also provides the means for personalized communication. This will help you in building relationships.

A Contact's HubSpot record provides a timeline of their interactions. This is a valuable tool for customized outreach.

Contacts serve as the foundation for fostering significant connections in several ways. This includes keeping track of email exchanges, documenting phone calls, etc.

What is a Company on HubSpot?

what is a company on hubspot?

The "Company" feature in HubSpot can enhance your CRM strategy. You can do this by centralizing data about the companies you interact with.

By creating Company records, you can access several details. This includes company size, industry, and associated contacts.

Think of Companies as the hub. This is where all your interactions with a business come together. You will get a complete view of your relationship with them.

Whether you're a B2B or B2C business, Companies in HubSpot serve as the backbone of your CRM strategy.

Difference Between Company and Contacts

Now that we know what a "company" and "contacts" are, let us look at their differences. The main difference between contacts and companies is their scope and purpose.

Contacts refer to individuals, while companies refer to organizations.

The following table provides a summary of these:





Individual people associated with your business.

Businesses or organizations that you might do business with.


Store information about individuals. This can be name, email, phone number, company affiliation, and job title.

Store information about companies. This can be name, website, industry, location, and number of employees.

Focus on relationships

revolve around individual connections.

emphasize the broader organizational relationship.

Step-by-step guide for creating a Contact on HubSpot

Creating a Contact in HubSpot is super easy. Here's a simple guide to help you out:

  • Navigate to Contacts: Log in to your HubSpot account and click on the "Contacts" tab in the top navigation bar.
  • Create a New Contact: Click on the "Create Contact" button in the top right corner.
  • Enter Contact Details: Fill in the contact's details. This includes first name, last name, email address, phone number, etc.
  • Assign Properties: If applicable, assign properties to the contact. This can be industry, job title, or company association.
  • Save the Contact: After entering all the information, click on the "Save" button. This will create a new contact.

For more details, check out HubSpot's official tutorial.

Step-by-step guide for creating a Company on HubSpot

The "company" feature will allow you to record the details of the companies you deal with. Creating a company in HubSpot is simple. It is similar to creating a contact. These steps are as follows:

  • Go to Companies: Go to the main navigation and find the "Companies" tab.
  • Create Company: Click on "Create company" to start creating your company.
  • Enter Company Details: Fill in details like name, industry, and similar information. You can also add any extra information you have. This includes location, number of employees, and company description.
  • Save the Company: Click "Save" to create the company.

For more details, refer to HubSpot's official tutorial.

How can You Associate Companies with Contacts?

Associating contacts with companies is great. It allows you to connect individuals with their respective organizations.

This will make it easier to stay organized and build meaningful connections. Follow these steps to connect Companies and Contacts:

  • Open the contact record you want to associate with a company.
  • In the "Company" section, click on the "Select company" dropdown menu.
  • Choose the company you want to associate with the contact.
  • Click "Save" to associate the contact with the company.

For more details, check HubSpot's guide.

Tips and Best Practices for Using Companies and Contacts on HubSpot

Efficiently organizing and using HubSpot's Contacts and Companies is important. This can enhance your sales and marketing endeavors.

To maximize the benefits of these features, consider the following tips:

Be accurate

You should make sure you have accurate and complete information. This is for both contacts and companies.

Keep your database up to date. You can do this by updating job titles, contact details, and company size.

Segmentation tools

Try to use HubSpot's segmentation tools to categorize Contacts and Companies. You can do this based on industry, location, or lead status.

This will allow you to send personalized communication to specific target groups.

Integrate everything

You can integrate your email and calendar with HubSpot. This will help you to track interactions and communication.

It will also allow all team members to access the most up-to-date information. This will reduce duplication.

Custom properties

You can use the "custom properties" feature to adapt your database. You can do this to match your specific business requirements.

This will enable you to collect and arrange details about Contacts and Companies. These can be important for your sales and marketing tactics.

Lead scoring

Try to use lead scoring to boost your sales team's efficiency and conversion rates. This tool prioritizes Contacts and Companies.

You can do it based on their engagement and interaction with your content. This will allow your team to focus on the most qualified leads.

Virtual assistance for HubSpot CRM

infographic showing HubSpot CRM research sales forecasting

Image source

Virtual assistants (VAs) are helpful when it comes to managing your HubSpot CRM. They can take care of various tasks.

These can include updating contact information, adding new leads, and maintaining a clean database.

VAs can also help with managing company profiles. This will ensure that all relevant details are accurate and up to date.

Additionally, they can assist you with data entry. They can enter all necessary information without errors.

Here are some tasks a virtual assistant can handle related to Companies and Contacts:

  • Make sure the contact details are correct and update the records.
  • Keep the company information complete and up-to-date.
  • Make and handle contact groups using different criteria.
  • Set up a system to tag companies.
  • Create and maintain connections between contacts and their respective companies.
  • Create visual relationship maps for a complete overview.
  • Use HubSpot workflows to automate regular tasks.
  • Define triggers and actions based on specific contact or company interactions.
  • Combine email systems for efficient communication tracking.
  • Use task management tools within HubSpot for organized follow-ups.
  • Track and manage contact and company engagement levels.
  • Review and optimize contact and company records for relevance.
  • Offer training and guidance to team members on how to use CRM.

Wishup: For Ultimate Client Relationship Management

wishup benefits

Wishup is an excellent virtual assistant service for businesses. It is also good for those seeking to hire CRM assistants.

Our platform facilitates the connection between business owners and virtual assistants. You can count on our virtual assistant to support you with a wide range of business tasks.

Here are a few reasons to consider choosing us:

Experience cost-effective services

The services of Wishup are ideal for businesses that need to cut costs. You can hire our virtual assistants at affordable rates.

Partner with the top 1% of talent

At Wishup, we take pride in handpicking only the most exceptional candidates. This way, we guarantee our clients access to top-tier talent.

Rest assured; our application process is rigorous. This will ensure the highest level of quality service for our valued clients.

Seamlessly onboard your virtual assistant within a single day

Traditional hiring processes can be time-consuming. It may result in delays that can impact your business.

With Wishup, you can onboard VAs in less than 24 hours.

We design our process to be rapid and effective. This will ensure that you have the support you need without any hassle or delay.

Eliminate the need for a training budget

At Wishup, we make sure all our VAs receive extensive industry-specific training. This ensures they gain a deep understanding of the ins and outs of bookkeeping.

Additionally, we provide training in over 70 widely-used no-code tools and over 200 skill sets. So our VAs are well-prepared to handle any task when they begin working with you. With us, you can forget about the training budget.

Effortlessly replace your virtual assistant if you're unsatisfied

If your virtual assistant is not meeting your expectations, don't worry. Wishup offers a smooth replacement process.

If you're unhappy with your VA, we'll connect you with a new one right away. Plus, we'll make sure you have a new VA in a few hours. This will keep things running.

Put your virtual assistant to the test with a 7-day risk-free Trial

You can try out Wishup for free for 7 days before committing to a long-term contract. This trial period lets you test out our virtual assistants.

You can see if they're a good match for your company's needs. If not, you get your money back.

how to hire a virtual assistant


Understanding the difference between company and contacts is important. It will help in maximizing the benefits of your CRM strategy.

By recognizing the distinct functions of each, businesses can customize their approach. This can help them in forming valuable relationships with individuals and organizations. It will also enable them to boost profits and grow their business.

For all your HubSpot tasks, Wishup can offer you VAs to provide support. With their knowledge, you can navigate all complex CRM tasks. You will miss no connection opportunity in this way.

For personalized help and a strategic CRM approach, reach out to us for a consultation. You can also email us at [email protected].

FAQs For Difference Between Company And Contacts

What is the difference between a company and a contact HubSpot?

In HubSpot, a Contact represents an individual, lead, or customer. Whereas a Company represents the collective entity or organization connected to those individuals.

What is the difference between the company and associated company HubSpot?

In HubSpot, a Company refers to the main organizational entity.

An Associated Company is a subsidiary or related organization. It will have connections to the primary Company.

This differentiation aids in organizing intricate business structures within the CRM.