How to Create and Embed a Signup Form on Your Website Using Mailchimp?

From tailored designs to strategic placements, discover how MailChimp signup forms become powerful tools in expanding your audience and driving business success. Ready to transform visitors into valuable leads effortlessly?

mailchimp sign up form

Email marketing is crucial for businesses to connect with their audience and grow sustainably in today's digital era.

First, it lets you reach customers directly by sending personalized messages to their inboxes. Second, email marketing is a cost-effective and measurable way to drive business growth.

Have you ever wondered how successful email marketing campaigns reach thousands of interested subscribers? The secret lies in using signup forms effectively. These forms are simple yet powerful and are essential for building and expanding your subscriber list.

how mailchimp can help your business

What is MailChimp?

Have you ever wondered how businesses and organizations send beautifully designed, personalized, and engaging emails to many people? Well, they do it with the help of MailChimp.

MailChimp is an email marketing platform. It lets you create and send email campaigns to a large audience. Whether you own a small business or a nonprofit, MailChimp makes it easy to stay connected with your customers, clients, or supporters.

So, how does MailChimp work? First, you build an email list. You can import an existing list or create new ones. Once your list is set up, MailChimp offers templates and easy-to-use tools for designing beautiful emails. You can customize your emails with your brand, images, and videos and even personalize them for each recipient.

But MailChimp isn't only about sending emails. It also helps you track how your campaigns are performing. With its analytics, you can see how many people open your emails, which links are clicked, and what content resonates with your audience. This data helps you optimize your campaigns and make informed decisions for your business.

What sets MailChimp apart is its user-friendly interface. Even beginners with no design or coding experience can create professional-looking emails that impress recipients.

Whether you want to promote products, send newsletters, or raise funds, MailChimp is the perfect tool to connect with your audience meaningfully.

Screenshot of Mailchimp signup


What is the purpose of Signup Forms?

Signup forms, often found on websites and landing pages, serve a specific purpose – to collect valuable information from visitors. But why are they so important? And how to create a contact form in MailChimp?

First and foremost, a signup form allows businesses to capture the contact information of their audience. By collecting email addresses, names, and other details, businesses can build a database of potential customers or subscribers. This opens up endless possibilities for marketing and communication efforts.

Moreover, signup forms are a powerful tool for converting visitors into leads. By enticing visitors with irresistible offers or valuable content, businesses can encourage them to share their information willingly. Once you have their details, you can follow up with personalized emails, newsletters, or offers, nurturing the relationship and converting leads into loyal customers.

Signup forms also play a crucial role in website analytics. By tracking the performance of your signup forms, you can gain insights into the effectiveness of your marketing campaigns and website design. You can identify areas for improvement, make data-driven decisions, and optimize your conversion rate.

An infographic on Mailchimp signup form feature


Why embed a Signup Form on your Website?

As a business owner, you want to build a strong online presence and grow your audience. One way to do this is by adding a signup form to your website.

A signup form helps you collect leads and create a list of potential customers or subscribers. You can gather contact information like names and email addresses, allowing you to stay in touch with your audience. This enables you to nurture relationships and promote new products.

By personalizing your marketing efforts through the signup form, you can ask for preferences or interests and tailor your content, offers, and promotions to each individual. This increases the chances of turning them into loyal customers.

Moreover, embedding a signup form ensures interested visitors can easily stay connected with your brand. Instead of relying on them to remember to visit your website, you can send periodic newsletters or updates directly to their inbox. This keeps your content fresh in their minds.

Additionally, a signup form serves as a visual reminder for visitors to take action. By strategically placing it on your website, you can encourage them to sign up and engage with your brand, ultimately leading to more conversions and sales.

Now, you might be wondering how to embed a MailChimp signup form or how to embed a Google form in an email. Well, read on.

Signup Form on MailChimp 

The signup form on MailChimp is an important tool that plays a significant role in growing your email list and connecting with your audience.

Now, why is it crucial? Well, the answer is simple - your email list is the lifeline of your online business. It allows you to build a community of engaged followers who are genuinely interested in your content or products.

MailChimp's signup form is a powerful tool that makes it easy for you to capture email addresses and grow your list. With its user-friendly interface, you can quickly customize and embed the form on your website or blog without any coding knowledge. You can choose from various attractive templates, tailor the form to match your branding, and include personalized messages to entice your visitors to sign up.

Furthermore, MailChimp offers advanced features like customization of form fields, integration with social media platforms, and automated welcome emails to give your subscribers a warm and personalized experience.

How does it work?

MailChimp's signup form is a powerful tool that helps businesses collect email addresses from website visitors. It's simple to set up and customize to match your brand's unique style. You can choose from different form types like pop-ups, embedded forms, or landing pages. MailChimp also provides design options like fonts, colors, and layout so you can create a form that perfectly represents your brand.

Types of Mailchimp Signup Forms for Websites

There are three main types of Mailchimp signup forms you can use on your website. The first one is the Embedded Form, which allows you to place a form directly on your website pages. You can choose from a variety of designs or even customize it to match your website's look and feel.

The second type is the Popup Form, which, as the name suggests, pops up on your website to grab the attention of your visitors. These forms can be timed to appear after a certain time or even triggered by specific actions, such as scrolling or exiting the page.

Lastly, we have the Form Integrations, where you can connect your Mailchimp account with other platforms like Facebook or WordPress, making it seamless for your visitors to sign up.

Designing a Signup Form on MailChimp

When creating your signup form on MailChimp, there are a few important factors to consider. Firstly, make it visually appealing by choosing a design that aligns with your brand. Use colors and fonts consistent with your website or logo.

Secondly, keep the form simple and concise. Only ask for necessary information, such as name and email address, to make it easier for visitors. Avoid making them spend too much time on filling out the form.

Lastly, ensure that your form includes a strong call-to-action (CTA) that motivates visitors to sign up. Use action-oriented words like "Join now" or "Get exclusive updates" to create a sense of urgency.

Steps to follow

  1. Log in to your MailChimp account.
  2. Once logged in, navigate to the "Audience" section. This can usually be found in the top navigation bar.
  3. Within the "Audience" section, click on "Signup forms."
  4. Select the type of form you want to design. MailChimp offers several form options, including embedded forms, pop-up forms, and landing pages.
  5. Customize the form fields and design to align with your branding and information needs. You can typically customize fields such as first name, last name, email address, and more.
  6. Once you've customized the form, you can preview it to see how it will appear to subscribers.
  7. After making any necessary adjustments, you can then generate the code to embed the form on your website, share the link to your landing page, or utilize the pop-up form on your website.
  8. MailChimp also provides options to integrate your signup form with social media or as a standalone URL.
  9. Finally, make sure to test the signup form to ensure that it works as intended and captures the necessary information.

Generating Embed Code

Embed code is essentially a snippet of HTML code that allows you to embed MailChimp forms, images, videos, and more directly into your website or blog. By doing so, you can seamlessly integrate your email marketing efforts with your online platforms.

What's great about MailChimp's embed code is that it's mobile-responsive, meaning it will adapt to different screen sizes and look great on all devices. Plus, you can track conversions and gather valuable data from your embedded forms, helping you measure the success of your email campaigns.

Steps to follow

  1. Log in to your MailChimp account.
  2. Navigate to the Audience tab.
  3. Click on "Sign Up Forms."
  4. Choose the type of form you want to create, such as a pop-up form or an embedded form.
  5. Once you've built your form with all the necessary fields and design elements, click on the "Embed Code" tab. Here, you'll find the HTML code needed to embed the form directly into your website. You can customize the code as needed and then copy and paste it into your site's HTML.

Embedding a Signup Form on your Website

There are several benefits of embedding a MailChimp signup form directly on your website. They include audience growth, convenience for users, branding consistency, automatic updates, segmentation, and reduced spam sign-ups. So, how to add a MailChimp signup form to your website?

Steps to follow

  1. Log in to your MailChimp account.
  2. Navigate to Lists.
  3. Select the specific list you want to work with.
  4. Find the Signup Forms option and click on it.
  5. You'll be presented with various form options. Choose the form type that suits your website design and preferences. MailChimp offers a variety of form styles, including embedded forms, pop-up forms, and even landing pages.
  6. Once you've selected the form type, MailChimp will generate a code snippet for you to copy. Paste this code in the HTML of your website where you want the signup form to appear.
Screenshot of Embedded Forms


Editing your Mailchimp Signup Form with the Form Builder 

Now that you know how to add a MailChimp signup form to your website, let's see how to edit the signup form.

The signup form is an essential part of your email marketing strategy. It's how you capture new subscribers and keep them engaged with your content. With Mailchimp's Form Builder, you can easily customize and personalize your signup form to match your brand and attract more subscribers.

Steps to follow

  1. Go to your Mailchimp dashboard and click on the "Audience" tab.
  2. Select "Signup forms" and choose the form you want to edit.

Build It tab - You can add or remove audience fields. You can also change field settings.

Design It tab - You can edit the color, font, style, and graphics, as well as the page and body layout of the form and response emails.

Translate It tab - Mailchimp supports more than 50 languages.

The Form Builder provides a user-friendly interface that allows you to customize your signup form without any coding skills. You can easily add and rearrange form fields, change fonts and colors, and even add your logo to make it look professional and on-brand.

You can also enable advanced features such as GDPR consent checkboxes, double opt-in confirmation, and custom thank-you pages. These features help you comply with privacy regulations and provide a seamless user experience for your subscribers.

Screenshot of Form Builder


Designing a Sign-Up Pop-Up Form

When designing a MailChimp sign-up pop-up form, there are a few key considerations to keep in mind.

First, think about the timing of the pop-up. You want it to appear at a point when your visitors are engaged but not overwhelmed. Choose colors, fonts, and imagery that align with your brand identity and create a seamless user experience. Keep your form simple. Add a clear call to action and a compelling reason for visitors to sign up.

Steps to follow

Step 1: Log in to your MailChimp account.

Step 2: Navigate to the "Audience" section in MailChimp.

Step 3: Click on the Audience dashboard and select "Signup forms." Choose "Subscriber pop-up" from the options provided.

Step 4: Customize the pop-up form by adding your branding and messaging. You can change the colors, fonts, and messaging to match your brand.

Step 5: Edit the form fields to collect the information you need from subscribers.

Step 6: Set triggers and rules for when the pop-up form should appear.

Step 7: Review and preview your pop-up form to ensure it looks and functions as intended. Once satisfied, publish the form to make it live on your website.

Step 8: MailChimp will provide you with an embed code for your pop-up form. Copy this code and paste it into the HTML of your website where you want the pop-up form to appear.

Step 9: Test the pop-up form to make sure it displays correctly and captures subscriber information accurately. Monitor its performance and make adjustments as needed to optimize sign-ups.

Things you should consider before embedding Signup Forms

  • Think about your website's design. The MailChimp Signup Forms should seamlessly blend in with your website's overall look and feel.
  • Consider the placement of your forms. Think strategically about where you want the forms to appear on your website. Placing them in highly visible areas, such as the sidebar, footer, or even as a pop-up, can greatly increase the chances of visitors signing up.
  • Think about what information you want to capture from your subscribers. MailChimp offers various field options, allowing you to collect more than just the email address. Consider including fields for first name, last name, or any other information that aligns with your marketing goals.
  • Consider GDPR compliance. Ensure that your signup forms include a clear privacy notice and a checkbox for subscribers to indicate their consent to receive marketing emails.
  • Think about the overall user experience. Make sure the signup process is smooth and hassle-free. Too many steps or complicated forms can deter potential subscribers.

Virtual Assistants for MailChimp Assistance

mailchimp meme

Virtual assistants with expertise in MailChimp can handle a range of tasks, from designing eye-catching newsletters to managing subscriber lists and analyzing campaign performance. With their assistance, you can streamline your email marketing efforts and save valuable time.

One of the biggest advantages of hiring a virtual assistant for MailChimp assistance is the flexibility they offer. Whether you need ongoing support or help with a specific project, virtual assistants can adapt to your needs. Plus, working with virtual assistants means you don't need to worry about office space or equipment – they work remotely, saving you even more time and money.

Let's look at how Virtual Assistants can assist with MailChimp:

  • Assist in Mailchimp account setup and navigation
  • Guide in creating and organizing audiences/lists
  • Design and customize signup forms
  • Ensure branding alignment with the website
  • Configure form settings and preferences
  • Generate embed code with customization options
  • Provide step-by-step guidance on embedding forms
  • Troubleshoot issues during the embedding process
  • Test the embedded form across devices and browsers
  • Introduce advanced features like pop-up forms
  • Guide in using Mailchimp analytics for monitoring
  • Create documentation for future reference
  • Offer training on maintaining and updating forms
  • Provide ongoing support for troubleshooting
  • Manage routine or time-consuming tasks efficiently.

Why Choose Wishup for All Your MailChimp Tasks?

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Wishup is a virtual assistant service that can help you with all your MailChimp tasks. From creating and scheduling campaigns to managing your subscriber lists, Wishup can handle it all. Our team of skilled virtual assistants is trained to navigate the MailChimp platform efficiently, ensuring that your email marketing efforts are seamless and effective.

By choosing Wishup, you can save valuable time and focus on what you do best – running your business. Our virtual assistants are experienced professionals dedicated to providing top-notch service, so you can trust that your MailChimp tasks will be handled with care and attention to detail.

Don't let the complexity of MailChimp overwhelm you. Stop worrying thinking about how to add a MailChimp signup form to your website. Choose Wishup for all your MailChimp tasks and experience the convenience and peace of mind that come with having a skilled virtual assistant by your side.

Experience cost-effective services

WishUp offers its services at affordable rates, making it accessible to everyone. Whether you're a busy professional or an overwhelmed entrepreneur, Wishup can help lighten your workload without breaking the bank.

Partner with the top 1% of talent

Say hello to Wishup, your ultimate partner in connecting you with the top 1% of talent. Wishup is revolutionizing the way businesses operate by offering virtual assistants, project managers, and experts who are handpicked and vetted rigorously to ensure exceptional quality.

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Seamlessly onboard your virtual assistant within a single day

Wishup ensures a seamless onboarding process that can get you up and running within a single day. No more struggling to delegate tasks or wasting precious time onboarding.

Eliminate the need for a training budget

With Wishup, you can eliminate the need for a training budget. How? Well, Wishup provides a team of highly skilled virtual assistants who are experts in 200+ skill sets and 70+ no-code tools. No need to spend a fortune on training programs.

Effortlessly replace your virtual assistant if you're unsatisfied

Perhaps your current virtual assistant isn't meeting your expectations, or their availability doesn't align with your schedule. The good news is that replacing your virtual assistant doesn't have to be a difficult process. Just inform us and we'll find a replacement effortlessly and quickly.

Put your virtual assistant to the test with a 7-day risk-free Trial

With our 7-day risk-free Trial, you can put the virtual assistant services to the test without any commitment.

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A well-integrated signup form is crucial for successful email marketing because it allows you to capture valuable leads and build a loyal audience. By placing the form strategically on your website or social media platforms, you're giving potential subscribers an easy way to join your mailing list.

Wishup makes the process seamless and user-friendly. With our expert team of virtual assistants, you can now focus on your core business while they handle the nitty-gritty tasks of optimizing your MailChimp signup form.

Contact us via a free consultation or mail us at [email protected].

FAQs for How to Add a Mailchimp Signup Form to Your Website

How do I embed a MailChimp form into my website?

Head over to your MailChimp account and create a sign-up form. Once you've customized it to your liking, MailChimp will provide you with an embed code. Now, just copy and paste that code into the HTML of your website where you want the form to appear.

Can I integrate MailChimp with my website?

Yes. With MailChimp's user-friendly interface and easy-to-follow instructions, integrating it with your website is a breeze.

Log in to your MailChimp account and navigate to the Audience tab. From there, click on "Signup forms" in the dropdown menu. You can then choose the type of form you want to use, like a pop-up or embedded form.

Once you've customized your form, click on "View Code" at the top right corner. Copy the URL provided and you now have a direct link to your MailChimp signup form!