How Can You Design an Email Template in Mailchimp's Email Builder?

How Can You Design an Email Template in Mailchimp's Email Builder?

Coding every email can be time-consuming, but fear not – a reusable email template is a secret weapon for boosting your workflow efficiency. 

Even if you're not a coding wizard, Mailchimp's user-friendly interface empowers you to embark on the adventure of crafting stunning email templates. You're the cool Hogwarts wizard crafting magical messages, and the email builder is your wand.

designing emails on email builder

Join forces with Mailchimp, the second most popular email service provider, to transform your campaigns effortlessly. 

Let's dive into how to create Mailchimp email templates and how to create email template in Mailchimp.

What is an Email Builder in Mailchimp?

Email Builder in Mailchimp

Mailchimp's Email Builder is a versatile tool for crafting captivating emails. With pre-built and custom templates, desktop and mobile styles, and preview and testing features, it's your go-to for seamless email design. 

Mailchimp provides two options: the new builder and the classic builder, both offering drag-and-drop content blocks in customizable or pre-built templates. 

Also, use Mailchimp's Form Builder to create custom signup forms, fostering audience engagement and connecting them with the latest content and company updates. This way, you can improve your email game effortlessly with Mailchimp's user-friendly tools.

Also read: What is Lead Scoring, and How Can You Set It Up in HubSpot?


Designing email templates with Email Builders

Mailchimp's in-house Email Builder is a specialized design tool offering pre-built and custom templates, device-optimized styles, and preview and testing features. Businesses have transformed customer interactions through the user-friendly drag-and-drop solution. 

Clients praise the custom templates for quick and effective messaging modifications, enhancing brand communication.

Mailchimp boasts two email builders – classic and new, each with distinct features. The new builder integrates third-party platforms, offers a Content Optimizer for tailored suggestions, and includes a Survey content block. 

However, it lacks custom coding and RSS feed embedding, features available in the classic builder. You need to know the differences and choose the builder that suits your needs, as the new builder is enabled by default but can be switched anytime. This way, you can elevate your email marketing effortlessly with Mailchimp's innovative tools.

Also read: How to Use Filters on LinkedIn Sales Navigator

Step-by-step guide to Creating an Email Template 

Create a template effortlessly with Mailchimp's new email builder using these steps:

  • Go to Content and select Email Templates.
  • Click Create Template.
  • Choose a template from Saved templates, Mailchimp templates, or Code your own.
  • Hover over your selected template and choose Select.
  • To create a new template, open the "Create New Template" pop-up, enter a name for your template, and then click on the "Save" button. Add and format content by dragging and dropping blocks into your template layout.
  • Preview your template for desktop and mobile views.
  • Optionally, send a test email by clicking Save Template and Exit, then selecting Send test email.
  • When ready, click Save Template and Exit.

Your new template is now available on the Templates page or in the new email builder.

Craft a template effortlessly with Mailchimp's classic email builder using these simple steps:

  • Navigate to Content and select Email Templates.
  • Click Create Template.
  • Choose a template category by clicking a tab:
    • Layouts tab: Featured and Basic templates offer content recommendations or blank layouts.
    • Themes tab: Access Predesigned Layouts.
    • Code your own tab: Import or paste HTML for a custom template layout.
  • Click the template you prefer.
  • Customize your template by dragging and dropping content blocks.
  • Once satisfied, click Save and Exit.
  • In the Save Template pop-up modal, name your template.
  • Click Save.

Your new template is now ready on the Templates page or under Saved Templates in the classic email builder.

Designing an Email with the New Builder

Designing an Email with the New Builder

Easily design and format emails with Mailchimp's new builder by adding and customizing content blocks and layouts. Tailor your email to perfection by effortlessly adding or removing blocks and incorporating blank or prebuilt layouts to create organized columned sections.

Create a stunning email with Mailchimp's new builder using these straightforward steps:

  • After creating a regular email, choose a template from Mailchimp templates, saved templates, recently sent emails, drafts, or code your own using the classic builder.
  • Switch templates anytime by clicking Save and Exit, then Change template.
  • Use the Styles panel to set default styles for desktop and mobile. Customize background, text, links, buttons, and dividers effortlessly.
  • Drag and drop content blocks to design your email. Add layouts to create columned sections for easy customization.
  • Use the toolbar to rearrange, delete, or duplicate content blocks and layouts.
  • Receive suggestions for improvement as you add content. Resolve issues marked with an exclamation point icon in the Optimize panel.
  • Effortlessly undo or redo changes with the undo and redo arrow icons.
  • Ensure your email looks right by previewing and testing it. Check the Optimize panel for suggestions.
  • Click Save and exit when your design is complete. You'll return to the checklist for additional setup.

Designing an Email with the Classic Builder

Use Mailchimp's classic email builder for effortless email design, whether you're selling products, promoting your brand, or engaging your audience. Follow these steps to get started:

Before you start

  • By default, you'll design your email in the new builder unless you've used the classic builder before. If you prefer the classic builder, check out how to switch.
  • This article focuses on the classic builder; for the new builder, explore Design an Email with the New Builder.

Select a template

Designing an Email with the Classic Builder
  • Create a regular email and choose a template in the Content section.
  • Choose from Layouts, Themes, Saved templates, Campaigns, or Code your own based on your preferences and plan.

Add your content

  • Move to the design step after selecting a template.
  • Use content blocks to add and format text, upload images, and more.
  • Templates provide placeholders; you can customize them by adding, deleting, moving, and replicating content blocks.

Drag and drop content blocks

  • Utilize the drag-and-drop editor to duplicate, delete, and rearrange content blocks on the fly.
  • Add various content blocks to your layout and rearrange them to create the desired look.

Add text:

  • Type text directly into the content block editing pane or paste from a simple text editor.
  • Avoid rich-text word processors and use the "Paste as plain text" option if copying from external sources.

Clear styles:

Remove conflicting formatting by clicking "Clear Styles" in the editor toolbar.

Edit styles:

Apply styles at different levels, including the Section Style tab, Content block Style and Settings tabs, and the Editor toolbar.

Designing an email with the classic builder is a breeze, allowing you to customize templates, add content, and fine-tune styles for a polished result.

Virtual Assistants for The Best Email Templates 

Virtual assistants can interact with clients or team members to collect detailed requirements for the Mailchimp email template.

Virtual Assistants for The Best Email Templates

This involves understanding the purpose, target audience, and specific elements the template should incorporate.

Let's see how virtual assistants can help.

Gather requirements and specifications

A virtual assistant collects detailed requirements and specifications from the client or team to ensure the template aligns with their goals. They may interview the client to understand the target audience, campaign objectives, and desired visual elements.

Research brand guidelines and assets

The assistant delves into brand guidelines, identifying key assets such as logos, colors, and fonts that maintain brand consistency. For example, they can help you explore the brand's style guide to understand the preferred color palette and typography.

Choose or create a Mailchimp Template

They either select a pre-designed Mailchimp template or start from scratch, creating a blank canvas based on the project's unique needs.

Add and edit Elements

The virtual assistant tailors the template to the specific content and message by adding and editing text, images, buttons, and other elements. VAs Insert engaging copy, high-quality images, and compelling buttons for a product launch campaign.

Apply Brand Styles

Ensuring visual consistency, the assistant applies brand styles to the template, maintaining a cohesive look and feel. VAs consistently implement the brand's font styles and color schemes throughout the template.

Utilize Advanced Features

They may incorporate advanced features like polls, forms, or countdown timers based on campaign requirements for enhanced engagement. They may help you integrate a countdown timer for a limited-time offer, creating a sense of urgency.

Test across devices

Thoroughly testing the template across various devices and screen sizes ensures a seamless user experience. They will check the template's responsiveness on desktops, tablets, and mobile devices.

Schedule for Email Campaign

Once finalized, the virtual assistant schedules the template for deployment in alignment with the email marketing campaign schedule. VAs can set a specific date and time for sending a promotional email to maximize impact.

Monitor Performance Data

Optionally, they monitor performance metrics, suggesting improvements based on data analysis to enhance future campaigns. They will help you analyze open rates and click-through rates to refine subject lines or calls to action.

Create Documentation

The assistant develops comprehensive documentation outlining the design process and guidelines for template usage.

Virtual assistants keep you informed about email marketing best practices and trends, ensuring the templates remain effective and up-to-date.

Develop Content Blocks Library

Building a library of reusable content blocks streamlines the template creation process for future campaigns. Virtual assistants create modular content blocks for common elements like headers, footers, and product showcases.

Stay updated on Mailchimp features

Remaining current with Mailchimp's features and functionalities enables the virtual assistant to leverage new tools for enhanced template design. They can explore and integrate recently introduced features like dynamic content or AI-driven personalization.

Wishup: Your Ultimate Partner For Enhanced Email Templates

Wishup is your ultimate partner, specializing in providing top-notch virtual assistant services that extend beyond conventional offerings. With a focus on enhancing your email templates, Wishup goes beyond the ordinary, delivering unmatched support and expertise.

wishup virtual assistants

Partner with the top 0.1% of talent

Collaborate with the crème de la crème of virtual assistants, ensuring a high level of expertise in crafting impactful email templates.

Seamlessly onboard your virtual assistant within a single day

Experience a swift onboarding process, getting your virtual assistant up and running to enhance your email templates in just one day.

Eliminate the need for a training budget

Save resources by choosing Wishup, where virtual assistants come pre-trained and equipped with the skills needed for proficient email template design.

Benefit from Wishup's exceptional no-questions-asked replacement policy

Enjoy peace of mind with Wishup's commitment to excellence, offering a replacement policy that ensures satisfaction without probing questions.

Put your virtual assistant to the test with a 7-day Risk-Free Trial

Test the waters risk-free by taking advantage of Wishup's 7-day trial period, allowing you to experience the capabilities of your virtual assistant firsthand.



When harnessed by an experienced email designer, Mailchimp's email builder becomes a catalyst for transforming your brand's email outreach, fostering increased engagement, and catalyzing conversions.

Equip yourself with the knowledge and tools to craft impactful email templates that resonate with your audience, ultimately enhancing your brand's communication strategy.

How Wishup can help:

Wishup provides seasoned virtual assistants who specialize in email template design, ensuring that your email campaigns are professionally executed and optimized for maximum impact.

Take the first step towards enhancing your email marketing strategy by reaching out to Wishup for a free consultation. Alternatively, drop us an email at [email protected] to explore how our virtual assistants can elevate your email template design game.

FAQs: How To Create Mailchimp Email Templates

How do I create a custom email template in Mailchimp?

To craft a custom email template in Mailchimp, navigate to the Content section and select Email Templates. Opt for the Create Template option, allowing you to create a template tailored to your brand's unique style and messaging.

How do I create a creative email template?

Crafting a creative email template involves exploring Mailchimp's vast library of pre-designed templates and leveraging the drag-and-drop functionality. Choose a template that matches your campaign goals, and then customize it to infuse creativity into your email design.

Can you download Mailchimp email templates?

Yes, you can export a saved Mailchimp email template. Simply click on Content, then Email Templates. Locate your desired template, go to the drop-down list next to the Edit button, and click on "Export as HTML." This allows you to download the template for external use or backup if you are wondering how to create a template in Mailchimp.