How Do You Send a Marketing Email Using HubSpot?

Elevate your outreach game as we guide you through the steps, ensuring your campaigns stand out and resonate with your audience, all within the HubSpot platform.

Send a Marketing Email Using HubSpot
Photo by Campaign Creators / Unsplash

When it comes to modern marketing, there is no match for email. It is a solid tool for connecting with customers on a personal level, engaging them, and optimizing conversions. And at the forefront of email marketing is HubSpot, a dynamic platform that revolutionizes how we approach this art. HubSpot offers a range of tools that combine automation, personalization, analytics, and CRM capabilities, all within an easy-to-use interface. With HubSpot, marketers can create captivating campaigns that not only convert leads but also maintain customer loyalty.

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Welcome to our comprehensive guide explaining how to use HubSpot for email marketing. We delve into every step, from managing contact lists and complying with regulations to crafting captivating content. Join us as we discuss the art and science behind sending impactful marketing emails, making the most of the versatile capabilities of HubSpot's platform.

So, let's get started!

What is Email Marketing?

Email marketing is one of the most powerful ways businesses can reach out to their audience. Instead of just sending generic emails, businesses can create personalized messages that resonate with different audience segments. This customized approach helps build loyalty, increase conversions, and keep customers coming back. It's not just about sending emails but also engaging recipients meaningfully, using their behaviors and preferences to create a tailored experience.

The key to successful email marketing is relevancy. Marketers can turn emails into powerful conversations by segmenting audiences and customizing content based on their interests, needs, and behaviors. This improves engagement rates, like open rates and click-throughs, and creates a deeper connection with the audience. 

Gather Your Contacts

The first step of getting started with email marketing in HubSpot is to create and organize contact lists. Here's how you can do that:

  • Importing Existing Contact Lists: HubSpot makes it easy to import your existing contacts with no hassle. With the option to use CSV or Excel files, you can effortlessly upload your contact lists and smoothly transfer all your important data into the platform.
  • Segmenting Contacts for Targeted Campaigns: Segmentation is the foundation of personalized communication. With HubSpot's user-friendly interface, marketers can easily classify contacts using various criteria such as demographics, behavior, or engagement history. This unique segmentation ability allows for the creation of highly focused campaigns, resulting in better engagement and conversion rates.
  • Growing Your Contact Database through Various Channels: With HubSpot, you can access a range of versatile tools to help you achieve this. From customizable forms to landing pages and integrations with social media and website plugins, HubSpot has you covered. You can foster organic growth and continuously enrich your contact pool by leveraging these channels.
  • Complying with Data Privacy Regulations: It's essential to follow data privacy regulations like GDPR or the CAN-SPAM Act. Thankfully, HubSpot has strong compliance measures in place to protect your data. 

Create and Send Emails

If you are using HubSpot for email marketing, here's how you can create and send emails

Crafting Compelling Email Content:

Email layout in HubSpot

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  • Designing Engaging Email Templates: When it comes to creating HubSpot email campaigns, you can make use of HubSpot's template builder. It helps you create attractive email templates aligned with your brand and are sure to grab attention and engage your readers.
  • Personalizing Email Messages: Make the most of contact properties and smart content in HubSpot to customize emails. Use your recipients' names and adapt the content to their preferences or past actions.
  • Adding Relevant Images and Media: Along with learning how to use HubSpot for email marketing, you should also know how to keep your audience engaged. You can do this by adding captivating visuals like images, videos, or GIFs that complement your message and connect with your viewers.
  • Writing Effective Subject Lines and Preheaders: Create short subject lines and preheaders to grab recipients' attention and make them want to open your emails. At the same time, provide a sneak peek of the valuable content inside.

Scheduling and Sending Emails:

Email scheduling in HubSpot

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  • Setting Up Automated Email Campaigns: Easily set up automated workflows in HubSpot that can be triggered by specific actions or timelines. This will efficiently streamline your email outreach, allowing for timely and relevant communication to your audience.
  • Timing and Frequency Considerations: Consider planning the timing and frequency of your emails according to your audience's behavior and preferences. This way, you can avoid flooding their inboxes and maximize their engagement.
  • Avoiding Common Email Sending Mistakes: Look for common mistakes like having too much content, not optimizing for mobile devices, or forgetting to segment your audience correctly. These pitfalls can hinder your ability to keep your audience engaged and relevant.
  • Tracking Deliverability and Inbox Placement: Take advantage of HubSpot's analytics to keep an eye on how your emails are being delivered and placed in inboxes. This way, you'll be able to make adjustments that will optimize the effectiveness and reach of your campaigns.

Analyze and Optimize Email Campaigns

Now that you have learned how to use HubSpot email marketing feature and create campaigns, it's time to find out how you can analyze and optimize email campaigns. 

Measuring Campaign Performance:

  • Monitoring Email Open Rates, Click-Through Rates, and Conversions: Closely monitor these metrics to assess the success of your campaigns and how engaged your audience is.
  • Analyzing Audience Engagement and Behavior: Analyze how email recipients engage with your messages. By analyzing their actions after opening your emails, we can gain valuable insights to help refine and improve our strategies for the future.
  • Tracking Unsubscribes and Bounces: Keep an eye on these important factors to gain insight into how your audience feels and gauge your email list's overall health.
  • Evaluating Email Performance Metrics: Consider metrics like delivery rates and spam complaints to assess campaign performance comprehensively.

A/B Testing and Optimization:

A/B testing emails in HubSpot

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After measuring performance, you can enhance your campaigns by making iterative improvements.

  • Conducting A/B Tests on Email Elements: Try out various elements such as subject lines, CTAs, or content layouts to discover which combinations work best.
  • Implementing Data-Driven Improvements: Utilize analytics to gather valuable insights that can help you make informed decisions when making changes to boost engagement and conversions.
  • Adjusting Content Based on Analytics: Make sure to customize your content according to the insights you gather about the preferences and behaviors of your recipients.
  • Optimizing for Mobile Devices: Ensure your emails are designed to be mobile-friendly to accommodate the increasing number of individuals having mobiles.

Segmentation and Targeting:

  • Creating Targeted Lists for Specific Audiences: Start by segmenting your audience into smaller, more specific groups based on factors such as demographics, behaviors, or preferences. This way, you can tailor your message and connect with your audience in a more personalized way.
  • Personalizing Content Based on Audience Segments: Make sure to customize the content to connect with each group so that the messages feel meaningful and exciting to them.
  • Tailoring Email Campaigns to Audience Preferences: Customize campaigns to match the communication style or frequency that various audience segments prefer.
  • Re-engaging Inactive Subscribers: Create personalized re-engagement campaigns to win back inactive subscribers. Utilize effective strategies that reignite their interest and encourage their active participation once again.

Feeling Overwhelmed? Outsource Email Marketing to a Virtual Assistant

Email marketing tasks that you can outsource to a VA

Managing email marketing with HubSpot can be overwhelming, especially if you lack experience in this field. In such a case, outsourcing your email marketing requirements to a skilled virtual assistant can be a smart move. Handing over your email marketing responsibilities to a virtual assistant can lighten your load and provide a range of advantages.

Access to Expertise and Specialized Skills

Virtual assistants offer a diverse range of expertise in email marketing strategies, design, copywriting, and analytics. With their specialized skills, they can elevate your campaigns by adding industry insights and fresh, creative approaches.

Time and Resource Savings

Entrusting email marketing tasks to a virtual assistant can help you save time and resources. With their undivided attention, your team can dedicate themselves to essential business functions and strategic initiatives.

Scalability and Flexibility

Virtual assistants provide the convenience of scalability, which means they can adjust their efforts to meet the specific needs of your business.

Focus on Core Business Functions

By outsourcing email marketing tasks, you can focus on the important aspects of your business and promote growth and innovation within your organization. This way, you won't have to worry about managing campaigns on a daily basis.

Consistent and Timely Campaign Management

Virtual assistants can ensure your email campaigns are always on point and deliver the maximum impact. They'll manage your campaigns with precision, sticking to schedules and optimizing them for optimal results.

Cost-Effective Solutions

Outsourcing email marketing tasks to a VA can be much more budget-friendly than hiring full-time staff. With a virtual assistant, you only pay for the services you actually need, without any added expenses like benefits or office space.

Professional and Brand-Centric Email Marketing

Experienced virtual assistants always uphold professionalism when corresponding, ensuring that every email reflects your brand's unique voice and values. 

Other Tasks a Virtual Assistant Can Do For You

Tasks that VAs can perform
  • Social Media Management: VAs can create and schedule posts, handle interactions, and analyze the performance of your social media accounts.
  • Administrative Support: They can manage calendar, data entry, and organizing workflows.
  • Customer Support: You can hire VAs to handle inquiries, live chat, or provide essential customer assistance.
  • Research: They can conduct market research, competitor analysis, or gather data for business strategies.

Why is Wishup the best place to hire a Virtual Assistant?

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Wishup is a standout platform known for its exceptional virtual assistant services, proudly setting the standard in the industry. What makes Wishup truly special is our unwavering dedication to providing unparalleled support and expertise. We strive to elevate the experience of hiring and collaborating with virtual assistants, ensuring a top-notch experience for every client.

Pre-trained and upskilled professionals

At Wishup, we provide a group of talented virtual assistants who are trained in 70+ no-code tools and 200+ skill sets. This ensures they are proficient in a wide range of tasks from the beginning.

Choose from the US-based and Indian VAs

Our clients have the great advantage of choosing from a wide variety of virtual assistants. Whether you prefer someone based in the US or India, we've got you covered.

Instant replacement policy

At Wishup, we have got you covered with our instant replacement policy. Rest assured; we will swiftly replace assistants if needed to make sure you always receive uninterrupted support for seamless continuity.

We hire only the top 1% of applicants

We take our selection process seriously to ensure that we hire only the absolute best. By handpicking the top 1% of applicants, we guarantee you'll receive high-quality assistance and expertise.

Onboarding in 24 hours

Our streamlined onboarding processes make sure that clients can get started with their VAs in as little as 24 hours.

Dedicated Account Manager at your service

Our clients receive the advantage of having their very own Account Manager who is dedicated to providing personalized support. This ensures smooth communication and guarantees satisfaction throughout our collaboration.

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So, that was all about how to use HubSpot for email marketing! Mastering the art of sending marketing emails through HubSpot requires careful attention to detail and using HubSpot email marketing best practices. This includes crafting compelling content, scheduling campaigns, and analyzing performance. However, you can make this journey smoother by enlisting the help of virtual assistants. By entrusting these tasks to skilled professionals, you can streamline your email campaigns and free up time to focus on your core functions.

With Wishup's dedicated virtual assistants, accessing top-tier expertise is a breeze. Take the next step in enhancing your business efficiency by scheduling a free consultation or dropping a mail at [email protected] 

How to use HubSpot for email marketing: Frequently Asked Questions

How to do email marketing through HubSpot?

HubSpot makes email marketing easy by providing user-friendly tools that help you create, customize, and automate campaigns. With HubSpot, you can design captivating templates, target specific groups of people, and effortlessly monitor how your campaigns are performing.

Is HubSpot good for email marketing?

Yes! HubSpot offers a wide range of powerful features, such as customizable templates, personalized options, automation tools, and comprehensive analytics. With all these tools at your disposal, HubSpot is a fantastic choice for creating effective and efficient email marketing strategies.

Can you send marketing emails from HubSpot?

Absolutely! HubSpot makes it super easy for users to create and send marketing emails. With HubSpot, you can design eye-catching emails that are sure to impress. Plus, you have the power to personalize the content and target specific groups of people with segmentation. You can track and measure how well your marketing campaigns are doing, all right from the HubSpot platform.

How do I automate marketing emails in HubSpot?

Setting up marketing email automation in HubSpot is about creating workflows triggered by specific actions or timelines. With HubSpot, you have the power to define conditions and actions, allowing the platform to send personalized and timely emails automatically. Automating your email marketing efforts can help streamline your processes and focus on other important tasks.