How Do You Integrate a Form on Your Website with HubSpot?

How Do You Integrate a Form on Your Website with HubSpot?

Integrating forms on your website is essential for effective data collection and lead generation. HubSpot is a platform that excels in creating and integrating forms into your marketing strategies. HubSpot simplifies its creation with intuitive tools, enabling easy customization to align with your brand's style and effortlessly gathering essential data.

Strategic form integration—powered by platforms like HubSpot—becomes the superhero suit for obtaining vital leads, much like Iron Man's suit fits seamlessly with every move. It is similar to having J.A.R.V.I.S. for a marketing strategy—intelligent, effective, and constantly searching for new leads to power your business.

form integration on Hubspot

By integrating HubSpot forms into your website, you can streamline data flow, centralize information, and improve analysis and personalized interactions.

Wondering how to go through the process of HubSpot form integration? The process is easy, even if you're not tech-savvy. In this article, we will look closely at the steps for HubSpot form integration and find out how to integrate HubSpot form on website. Let's get started!


Why Do People Create Forms on HubSpot?

HubSpot is a leading platform for efficient data acquisition and lead generation. With its dynamic form creation capabilities, businesses can create forms that go beyond collecting data. These forms act as gateways, capturing customer insights while allowing for brand expression and customized marketing strategies.

HubSpot offers embed codes or plugins that can be quickly added to your website's pages or sections.This allows the forms to work seamlessly with your website, providing a cohesive and captivating user experience. You can also embed HubSpot form in WordPress. Ultimately, this integration goes beyond data and helps effectively engage your audience and drive business growth in the digital landscape.

That said, let's look at some of the reasons why people create forms on HubSpot:

Lead Generation and Data Collection

HubSpot's forms are powerful tools that capture leads and gather important data from website visitors. They enable the collection of vital information like contact details, preferences, and behaviors, providing a foundation for targeted marketing tactics.

Customization and Brand Consistency

With HubSpot, users can easily personalize forms to match their brand's look and feel, creating a cohesive brand experience across all interactions. This strengthens brand identity and gives visitors a consistent experience.

Enhanced Marketing Automation and Segmentation

Integrating HubSpot forms on websites streamlines data flow, enhancing marketing automation. This automation enables personalized interactions, targeted campaigns, and segmentation using collected data, optimizing engagement and conversion strategies.

How do I integrate forms in HubSpot?

6 Types of Hubspot Forms for Lead Generation

Integrating HubSpot forms API into your website is a smart way to capture data and engage your audience. Follow this step-by-step guide for seamless HubSpot form integration.

Step 1: Set Up and Style a HubSpot Form on an External Site

Log in to your HubSpot account and go to the 'Marketing' section. From there, click 'Lead Capture' and then 'Forms.' Pick the form you want to embed or create a new one. Once in the form editor, you can explore the 'Style' tab to personalize the form's look. Here, you can modify colors, fonts, button styles, and layout options to match your brand's aesthetic.

Step 2: Add the Form Embed Code

Form Embed Code

Once you have finalized the style of the form, go to the 'Publish' tab in the form editor. Look for the 'HubSpot Embed Form Code' option and click on it to generate the HTML code snippet for your form. Copy this code.

Next, go to the backend or HTML editor of your website. Find the page or section where you want the form to be displayed. Paste the copied embed code into the HTML at the desired spot. Ensure that the code placement does not affect the layout or functionality of your website.

Step 3: Create a Standalone Form Page

Alternatively, HubSpot offers the option to create a standalone form page instead of embedding it directly onto your website. Simply go to the 'Publish' tab in the form editor and select 'Create a standalone page.' This will create a unique URL for the form, which you can share directly or embed as a linked page on your website.

Step 4: Styling Your Embedded Form in the Form Editor

In HubSpot's form editor, you have multiple styling options to customize the form's look. Choose from different themes or create a unique design by tweaking field sizes, button shapes, and background colors. Make sure your changes match your website's overall style.

Step 5: Style Your Form with a Theme

Style Your Form with a Theme

HubSpot offers pre-designed themes to make styling easier. You can find these themes in the 'Style' tab of the form editor. Choose a theme that fits your website's design and customize it by adjusting specific elements for a consistent look.

Use a Custom Style

Custom Style

For more precise customization, delve into the 'Edit CSS' option within the form editor. This allows detailed alterations to specific form elements, granting greater flexibility in aligning the form's appearance with your website's unique design language.

Style Your Embedded Form with CSS in Your External Stylesheet

Use CSS in the external stylesheet to create a cohesive visual experience for a consistent look on your website. Apply custom styles to the form elements by targeting their specific classes or IDs. This approach allows easy global styling adjustments that stay consistent throughout your site.

Overwhelmed? Outsource to a Virtual Assistant Instead

Are you feeling overwhelmed by the complexities of integrating and styling forms? If so, you should consider outsourcing these tasks to a dependable virtual assistant.

virtual assistant benefits

Let me explain why this could be the ideal solution for you:

Expertise in Form Integration and Styling

Virtual assistants specializing in marketing and web development have significant experience seamlessly integrating HubSpot form API. They are experts in platforms like HubSpot, ensuring efficient form creation, embedding, and styling, resulting in a polished and professional outcome.

Time and Resource Saving

You can save valuable resources and time by outsourcing form-related tasks to a virtual assistant. Instead of spending time learning and customizing, let an experienced professional handle these responsibilities. This lets you concentrate on your core business activities while ensuring experts integrate and style your forms.

Customization and Advanced Styling Options

Virtual assistants skilled in form integration provide extensive customization and styling capabilities. They excel in crafting form designs that seamlessly align with your brand's identity, utilizing their expertise in intricate design elements and coding to develop visually appealing and user-friendly forms.

Continuous Monitoring and Optimization

In addition to initial integration, virtual assistants can continuously monitor form performance and optimize them for improved results. They can adjust layouts to increase conversion rates and refine data collection methods, providing ongoing support to keep your forms effective and aligned with your evolving business goals.

Other Tasks a Virtual Assistant Can Do for You

Lead Management and Follow-up

Virtual assistants are highly skilled at organizing and managing leads. They proficiently handle lead databases, categorize leads based on criteria such as interest or stage in the sales funnel, and promptly initiate follow-ups. From sending personalized emails to making follow-up calls and nurturing leads across different touchpoints, virtual assistants guarantee that no potential opportunity is missed.

Marketing Automation and Campaign Management

Virtual assistants with expertise in marketing automation tools like HubSpot, Mailchimp, or Marketo are skilled in designing, executing, and overseeing effective marketing campaigns. They excel in creating automated workflows, scheduling email campaigns, developing landing pages, and tracking campaign performance. Virtual assistants ensure efficiency and optimization throughout the campaign management process for optimal impact and engagement.

Data Analysis and Reporting

Getting valuable insights from data is important, and virtual assistants proficient in data analysis tools such as Google Analytics or Excel can greatly assist. They examine website traffic, performance metrics of campaigns, and customer behavior data to create detailed reports. These reports offer practical suggestions, assisting in making informed decisions and adjusting strategies for better results.

Website Maintenance and Optimization

It's crucial to have a functional and user-friendly website. Virtual assistants specializing in website maintenance can take care of routine updates, plugin installations, content management, and SEO optimizations. Keeping your website current, secure, and optimized for user experience helps drive more traffic and improve conversion rates.

Why is Wishup the best place to hire a Virtual Assistant?

Wishup is well-known for its exceptional virtual assistant service, offering customized remote support with utmost professionalism. Our team of highly skilled virtual assistants, specialized in different fields, ensures efficient assistance for businesses regardless of their size.

With a strong emphasis on client satisfaction, quick onboarding, and personalized service, Wishup stands out as a trustworthy partner in improving operations and boosting productivity.

wishup virtual assistants

Here are some of the main reasons for choosing us:

Onboarding in 24 hours

At Wishup, we ensure you receive the support you need without delay. Our virtual assistants are ready to help you within 24 hours of signing up, allowing you to expedite your tasks quickly with minimal waiting time.

Pre-trained and upskilled professionals

At Wishup, our virtual assistants are more than just hired help. They undergo extensive training in various tasks so they can efficiently handle diverse responsibilities. Additionally, they constantly update their skills to stay ahead of the latest trends and technologies.

Choose from US-based and Indian VAs

Wishup provides the flexibility to choose from a pool of talented VAs based in the US or India, catering to diverse preferences and time zones for seamless collaboration.

Instant replacement policy

If you ever feel unsatisfied or encounter unexpected situations, Wishup has a policy for instant replacements. This guarantees continuous support and tranquility so that you can concentrate on your business goals.

Dedicated Account Manager at your service

At Wishup, each client receives personalized attention and support from a dedicated Account Manager. This manager serves as a liaison, understanding your needs and facilitating smooth communication with your chosen virtual assistant.

We hire only the top 0.1% of applicants

Wishup maintains an exceptional hiring process, selecting the top 1% of applicants. This thorough selection guarantees that you receive capable, committed, and dependable virtual assistants for your business requirements.



In summary, integrating forms is crucial for collecting data and generating leads in today's digital world. It acts as a gateway to understanding customer needs, enabling personalized interactions, and driving business growth. HubSpot excels in creating and integrating forms, simplifying the process with customization, smooth data flow, and improved marketing strategies.

Outsourcing form integration tasks to skilled virtual assistants can greatly benefit businesses. It ensures expert handling, freeing up resources for core operations and maintaining a well-functioning website. Consider their valuable support in managing forms, optimizing workflows, and ensuring website performance.

Take the next step in optimizing your operations by considering a virtual assistant. Schedule a free consultation or drop a mail at [email protected] today. Improve your business efficiency with expert virtual assistant support and unlock your full potential in the digital realm.

Hubspot form integration: Frequently Asked Questions 

Can you embed a HubSpot form?

Definitely! HubSpot has a fantastic feature that allows you to add forms to your website easily. You can seamlessly integrate these forms into any website with just a few simple steps.

All you have to do is generate a unique embed code for your desired form in HubSpot, then simply paste it into the HTML code of your website. This way, the form will work smoothly within your website's design and structure.

Does HubSpot have a form builder?

Yes, HubSpot offers a powerful form builder right on its platform. This awesome tool allows users to create and personalize forms with ease. You can design forms to collect exactly the information you need, customize fields, and even match the form's look and feel to your brand's style. It's really user-friendly and perfect for tailoring forms to your specific needs!

How does HubSpot forms work?

HubSpot forms are fantastic tools for collecting data from website visitors. With the easy-to-use form builder provided by HubSpot, businesses can create personalized forms with customized fields and designs. Once these forms are embedded or integrated into a website, they automatically collect and store the data entered by visitors. This data can then be analyzed and utilized in marketing and sales strategies to enhance your business's success.