How do you create a landing page in HubSpot?

Curious about crafting impactful landing pages that drive results? Ready to take your marketing efforts to the next level? Explore the simplicity of HubSpot's tools as we guide you through creating pages that convert.

landing page on hubspot
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Have you ever stopped and wondered what makes some website pages irresistible, making you want to click and explore further? The answer is a strategically created landing page. These pages are not just meant to be visually attractive; they're the key to turning casual visitors into potential leads.

Now, let's say you've got a fantastic offering, but how do you get people not just interested but eager to take action? That's where well-crafted landing pages come in. They encourage your ideal audience to step in and engage.

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Today, we'll learn how to create a landing page in HubSpot and leverage it to turn visitors into customers. So, let's get started.

What is a Landing Page?

Difference between homepage and landing page

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A landing page is not a regular web page; it's much more! Think of it as the first virtual handshake, where visitors go from casual browsers to active participants. 

A carefully crafted landing page is not just a simple space-filler; it's a crucial part of your digital marketing strategy. It delivers a targeted message, leading visitors with intent towards a specific action, whether buying a product, downloading an ebook, or subscribing to a newsletter.

How to Create a Landing Page?

Before diving into the specifics of how to make a landing page in Hubspot, let's take a closer look at how to create good landing pages in general. Here are the key elements that all winning landing pages have in common:

  • Clear Objective: Start by clarifying the exact purpose of your landing page. Are you looking to generate leads for a webinar, sell a product, promote a service, or offer downloadable content? Once you identify your specific goal, you can create content and calls to action that are perfectly tailored to it.
  • Understand Your Audience: To customize the content of your page effectively, it is vital first to understand the needs, challenges, and preferences of your target audience. By defining these aspects, you can create content that addresses their requirements and reflects their pain points.
  • Compelling Content: Create a captivating title that quickly conveys what makes this page valuable. Pair it with a brief subheading that adds more detail and encourages readers to dive in for more information. 
  • Form Optimization: When designing your form, it's important to strike a strategic balance. Don't overwhelm your visitors with lengthy landing page forms—ask for only the necessary details that align with your objective.
  • A/B Testing: Conduct A/B testing to fine-tune various elements on your landing page, like headlines, CTAs, form designs, and visuals. By comparing performance metrics, you can determine what connects most effectively with your audience and gradually enhance your page.

The Crucial Elements of a Successful Landing Page

Key elements of a good landing page

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  • Clear and compelling headline: Make sure your first impression is a memorable one! Capture the attention of your visitors with an eye-catching headline that reflects your offer. This will instantly pique their curiosity and keep them engaged.
  • Supporting subheadline: Make the headline stronger by giving it additional information, offering context, and leading readers deeper into the material with a good subheading.
  • Concise and persuasive copy: Make it short but powerful, emphasizing the advantages, addressing the problems, and leading your visitors to take action.
  • Engaging visuals (images, videos): When communicating your message, visuals play a crucial role. Using visuals can effectively convey your message in a way that words alone cannot.
  • Strong value proposition: Make sure to clearly explain why your offer is different and why visitors should choose it above all others. Highlight the unique advantages it offers that no one else can provide.
  • Benefits explanation: Explain how your offer can effectively address the visitor's concerns and meet their needs, highlighting its positive impact on their life or business.
  • Social proof (testimonials, reviews): Authentic testimonials and reviews help establish credibility, creating trust among visitors by sharing genuine experiences and positive results.
  • Trust signals (logos, certifications): Including well-known logos or certifications can boost your credibility and assure visitors that you are trustworthy and knowledgeable.
  • Relevant and focused call to action (CTA): When creating your CTA, remember to make it easy to understand, focused on taking action, and directly related to the offer. This will help guide visitors toward the next step you want them to take.
  • Minimal distractions (few links or navigation): To enhance the conversion process, it is recommended to eliminate any excessive links or navigation that could potentially distract the viewers from the page's main objective. This will help minimize any unnecessary hurdles or interruptions.
  • Mobile responsiveness and readability: Make sure your webpage is fully optimized for mobile devices to remain easy to read and use, regardless of screen size. This will ensure users have a smooth and seamless experience while browsing your site.

Creating a Landing Page in Hubspot

Now that we have discussed the basics, it's time to discuss creating a landing page in HubSpot. Creating a landing page in Hubspot offers several benefits. So, before we tell you how to make a custom landing page in HubSpot, let's look at these benefits.

To start, this HubSpot makes the whole landing page creation process a breeze with its top-notch drag-and-drop feature, user-friendly interface, and a wide range of customizable templates. With such simplicity, marketers can quickly create captivating landing pages without any advanced technical skills required.

Another great advantage of HubSpot is its seamless integration with other marketing tools and automation features. All your marketing efforts can be easily coordinated within one platform. By streamlining workflows and centralizing data collection and analysis, HubSpot enables marketers to efficiently track visitor behavior, engagement metrics, and conversion rates. 

Step-by-Step Guide for Creating a Landing Page on Hubspot

How to create landing pages in HubSpot? It is one of the most common questions people ask. Designing websites and landing pages on HubSpot is crucial to any marketing plan. It allows you to customize your pages, optimize them for search engines, and easily publish them. 

However, ensure you have the proper permissions and a connected domain to publish your work before creating. HubSpot offers page templates, like Starter templates, Theme templates, and Custom templates, each with its features and limitations. Remember that the number of pages and templates you can access depends on your subscription level. That said, here are the steps for the same:

Step 1: Access Page Creation:

  • To find the pages you desire in your HubSpot account, go to the Marketing section. If you want general website pages, head to Website > Website Pages. Alternatively, if you need specific landing pages, you can find them under Marketing > Landing Pages.
  • To get started, click the "Create" button at the top right corner. Choose either "Website page" or "Landing page" from the handy dropdown menu.

Step 2: Specify Page Details:

  • Select a domain for the landing page's URL and enter a name for the internal page in the dialogue box.
  • After filling in the required information, click the "Create page" button.

Step 3: Choose a Landing Page Template:

HubSpot landing page templates

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  • If you are wondering how to create a landing page template in HubSpot, don't worry. HubSpot displays landing page templates based on your active theme at the top, while others are categorized under "Other templates."
  • Preview various landing page templates per your needs, or select one to proceed to the content editor.

Step 4: Edit Landing Page Content:

  • Take advantage of the editing tools available for your chosen template type and the modules you use.
  • Personalize your landing page content, and take advantage of the easy-to-use drag-and-drop feature for arranging elements. Conveniently add rich text or image modules whenever needed.

Step 5: Customize Page Settings:

  • Fine-tune URL structure, meta description, and language settings, and set a featured image for effective social media sharing.

Step 6: Change Template or Style Sheets:

  • To change the template of the landing page, go to the "Settings" tab and select "Template."
  • To improve the look and functionality of your landing page, you can make some adjustments to the domain, template, or style sheets specific to each page.

Step 7: Set Page Visibility and Advanced Options:

  • To optimize performance, you can perform several tasks, such as defining audience access, selecting the page's language, configuring dynamic page settings, including code snippets, or setting a custom canonical URL.

Step 8: Publish Your Landing Page Immediately or Schedule Page:

  • You can quickly publish your landing page by clicking on "Publish," or you can schedule it for a later date using the "Publishing options."

Step 9: Optimize for Search Engines:

  • Explore the "Optimize" section to handle SEO recommendations or associate the page with specific topics for better search visibility.

Step 10: Preview Your Landing Page

  • Try the preview function to see how your landing page will look on different devices. You can also use it to test smart content and ensure your personalization settings work correctly.

How do you get Traffic using Landing Pages?

How to create landing pages in HubSpot is not the only important question. It would be best if you also learned the art of getting more traffic with the help of your landing pages. Here are some tips for the same: 

  • Optimize for SEO: Use relevant keywords, meta descriptions, and headers to improve search engine rankings and attract organic traffic for your landing page.
  • Promote Your Landing Page via Social Media: Consider sharing your landing pages on different social media platforms. It can help you reach more people and get more engagement. 
  • Paid Advertising: You can use paid channels like Google Ads or social media ads to get specific traffic to your landing pages.
  • Email Marketing Campaigns: Incorporate links to your landing pages within targeted email campaigns, directing recipients to specific offers or content.
  • Content Marketing: Provide valuable content such as blogs, ebooks, and webinars that connect to your landing pages. This will help drive traffic by offering informative resources.

Best Practices for Creating Landing Pages  

Now that you have learned how to create a landing page in HubSpot, it's time to find out some of the best practices you must follow. Let's have a look at each of them:

  • SEO Optimization: Improve your search visibility by optimizing meta titles, descriptions, and URL slugs with relevant keywords.
  • Publishing and A/B Testing: Consistently publish fresh versions of your landing pages and run A/B tests to determine which elements work the best.
  • Security and Privacy Considerations: Ensure you adhere to data protection regulations, such as GDPR, by putting the required privacy policies, SSL certificates, and secure form handling in place. This will help to protect user information and ensure compliance.
  • Mobile Responsiveness: Ensure your website or app works smoothly and is easy to read on different devices. Optimize the layout and design specifically for mobile users so they have a great experience and are more likely to take action.

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Virtual assistance for Web Optimization

A virtual assistant is a helpful remote professional who can provide a wide range of support for various tasks. They can make a big difference in a company's efficiency and productivity. When it comes to improving websites, these assistants are essential. They take care of everything from creating eye-catching landing pages to keeping websites running smoothly. 

Here are some major web optimization tasks that a VA can help you achieve: 

  • Landing page design and development: VAs can help you design and develop landing pages aligned with campaign goals, ensuring engaging layouts and user-friendly experiences.
  • Customization of landing page templates: They can customize templates to match branding, optimize layout, and tailor designs to specific campaign needs.
  • Form creation and integration: A virtual assistant can skillfully create and integrate forms into landing pages, ensuring they effortlessly gather all the necessary user information in a highly efficient manner.
  • Copywriting and content development: A VA can develop compelling copy that resonates profoundly with your audience, igniting meaningful engagement and fueling conversions.
  • Mobile responsiveness optimization: A VA can help you optimize your landing pages for mobile devices. They ensure users can have a smooth and visually pleasing experience no matter what size screen they're using.
  • SEO optimization for search engines: They can implement SEO best practices, including keyword optimization and meta tag enhancements, to improve search engine visibility.
  • A/B testing setup and analysis: A VA can set up A/B tests to analyze variations, gather insights, and optimize elements for better performance and conversion rates.
  • Conversion tracking implementation: They can implement tracking tools to monitor and analyze user behavior, attributing conversions to specific actions or campaigns.
  • Security and privacy compliance: VAs ensure that your landing pages meet security standards such as SSL encryption and comply with privacy regulations like GDPR.
  • Analytics and reporting: They can analyze data and reports to track performance metrics, providing insights for informed decision-making.
  • Integration with marketing tools: Integrate landing pages with various marketing tools and platforms for seamless data flow and centralized management.
  • Quality assurance and testing: A VA conducts detailed quality checks to ensure everything works smoothly.
  • Continuous maintenance and updates: A virtual assistant can regularly maintain and update your landing pages per the latest trends and technologies.

Why choose Wishup for all your Hubspot Tasks?

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Wishup is a renowned virtual assistant service that offers exceptional professional assistance for various tasks, including HubSpot-related responsibilities. Our main goal is to provide our clients with a seamless onboarding experience and unparalleled support. With Wishup, you can expect prompt, reliable, and skilled virtual assistant services.

1. Cost-Effective Services

Enjoy top-notch services while staying within your budget and making the most of your resources.

2. Elite Talent Pool

Work alongside the most talented professionals, among the top 0.1% in their field. They possess the knowledge and skills to excel in all your HubSpot tasks.

3. Quick Onboarding Within a Single Day

Easily onboard a virtual assistant in just one day, allowing you to save time and start tasks more quickly.

4. No Training Budget Required

Say goodbye to costly training expenses because Wishup's assistants come pre-trained in 70+ no-code tools and 200+ skill sets.

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5. No-Questions-Asked Replacement Policy

Enjoy the peace of mind that comes with our exceptional, no-questions-asked replacement policy. We want you to be delighted and offer a worry-free experience.

6. 7-day Risk-free Trial

Experience Wishup's virtual assistant services with a risk-free 7-day trial, allowing you to firsthand assess their suitability and efficiency. If you still feel virtual assistance is not for you, don't worry, we'll make sure you get your money back.

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So that was all about how to create a landing page in HubSpot! Creating effective landing pages in HubSpot is crucial for achieving success in digital marketing. These pages act as the gateway to engaging with customers and driving conversions.

Wishup is here to provide expert virtual assistant services, from crafting and optimizing HubSpot landing pages to maintaining them seamlessly. With our partnership, you'll have access to top-notch talent, a seamless onboarding process, and a strong refund policy, guaranteeing cost-effective and efficient support. Schedule your free consultation today, or email us at  [email protected] to discover how our VAs can help!

FAQs for How To Create A Landing Page On Hubspot

1. How do I create my landing page?

To create a landing page in HubSpot, follow these easy steps. First, log into your account and head over to the Marketing section. Once there, click on "Landing Pages." Next, click the "Create" button and give your page a catchy name. Now, you can select a template or create a design from scratch. Feel free to make it your own by customizing the content and settings. After that, take a moment to preview your page. If everything looks good, go ahead and hit that publish button. 

2. What is the difference between a HubSpot landing page and a website page?

A HubSpot landing page is designed for a specific campaign to encourage a specific action. On the other hand, a website page has a wider range of purposes and serves various functions within the structure of your website.

3. How do I move to landing pages in HubSpot?

To access your landing pages, log in to your account and head over to the Marketing section. From there, select "Landing Pages" from the dropdown menu. This will allow you to effortlessly create, edit, and manage all your landing pages in one place. Let's get started!