What is a social media virtual assistant?
A social media virtual assistant is an online helper who works from their home setup anywhere in the world and keeps your social pages running smoothly. They can plan a simple calendar around real dates, such as holidays, events, and launches. They write or polish captions, select or trim photos and videos, and schedule posts to go out at the right time on platforms like Instagram, TikTok, LinkedIn, Facebook, and X. They also ensure posts are easy to read and find, with effective hashtags, tags, and alt text.
They can review comments and DMs, respond politely, and forward challenging questions to the appropriate person. They update your bio, links, and shop, collect user photos with permission, and keep everything organized and safe. Each week, they pull basic numbers to show what was posted and how it did. Their primary role is to manage day-to-day tasks, ensuring you don’t miss a post, message, or deadline.
What does a social media virtual assistant do?
A social media virtual assistant supports you with the day-to-day work that includes:
- Set up and clean up your social profiles (optimize bios, links, highlights, cover images, pinned posts)
- Plan your yearly content calendar around real events (mark holidays, trade fairs, seminars, training, launches, promos)
- Map your 12-month content roadmap (lock key dates, themes, campaigns, and lead times for assets/approvals)
- Create a living content calendar with key dates and deadlines (add events, set prep windows, assign owners, confirm due dates)
- Schedule and publish your posts on time (Instagram, Facebook, LinkedIn, TikTok, YouTube, and X)
- Format your posts correctly for each platform (accurate tags/mentions, clean line breaks, alt text, first comment, geotags)
- Write SEO-friendly captions and optimize hashtags regularly (caption bank; hashtag sets by topic/platform)
- Repurpose your long videos into vertical Reels/Shorts (basic cuts, clear hooks, readable subtitles, thumbnail text)
- Turn your blogs and podcasts into carousels and clips (snippets, pull quotes, cover slides for quick scanning)
- Reply to comments and DMs promptly and professionally (saved replies, tone guardrails, spam removal, escalations)
- Manage your social inbox systematically (triage, labels/folders, priority queues, response SLAs)
- Monitor your mentions and competitors daily (social listening log; proactively flag trends and spikes)
- Research, identify, and message relevant influencers (fit checks, shortlists, first contact, timely follow-ups)
- Coordinate influencer deliverables end-to-end (clear briefs, timelines, approvals, usage rights, whitelisting admin)
- Track influencer posts and results accurately (links, screenshots, dates, basic metrics collection and notes)
- Collect UGC responsibly and get permissions in writing (request rights, store files, credit details)
- Set up and maintain your link-in-bio thoughtfully (UTMs, featured links, campaign swaps, click-path checks)
- Keep your Instagram/Facebook Shop reliably up to date (catalog sync, product tags, broken link audits)
- Run giveaways and collaborations compliantly (entry tracking, rules checklist, winner documentation)
- Support your live events and webinars in real time (run-of-show, live posting, quick highlight clipping, moderation)
- Make every post accessible by default (descriptive alt text, captions/subtitles, contrast/readability checks)
- Localize your content carefully for regions and time zones (copy tweaks, holidays, cultural notes)
- Export and organize your weekly metrics neatly (native stats + context notes; collection only—no KPI ownership)
- Keep your tools and access securely managed (roles/permissions, 2FA, backup codes, access logs)
- Maintain your SOPs and checklists clearly (publishing QA, crisis triage, escalation paths kept current)
- Build simple automations to reduce manual work (Zapier/Make routes—DM keywords → email/CRM)
- Log reviews consistently and reply with approved messaging (theme tracking; escalate patterns to support)
- Report impersonation or spam accounts immediately (file takedowns; track status until resolved)
How to hire a social media virtual assistant?
The process of hiring a social media virtual assistant includes six steps.
- Prepare the budget that you want to attest to with hiring a social media virtual assistant. What is the hourly rate that you are ready to invest in your virtual marketing assistant?
- Research virtual assistant agencies or companies that fit your budget.
- Review the testimonials of these virtual assistant companies so that you know what your peers have to say.
- Schedule a free consultation call with these professional virtual assistant service providers.
- Interview the virtual assistant.
- Assign the work and hire them.
But with our trusted platform, you can hire a social media virtual assistant in 3 easy steps:
- Schedule a call and share your scope of work
- We’ll match you with the top 0.1% VA
- Get started in 60 minutes
How much does a social media virtual assistant cost?
If you hire locally in your country, a social media virtual assistant costs more than $10/hour—for example, the cost of hiring a VA in the US is often around $20–$40/hr, the UK about £12–£40/hr, the Eurozone roughly €12–€18/hr, Canada about C$18–$25/hr, Australia AUD $32–AUD $39/hr, Japan about ¥1,800–¥2,500+/hr, South Korea around ₩14,100–₩18,000/hr, Switzerland CHF 22/hr, and Saudi Arabia also SAR 39–41/hr. With Wishup, you pay a flat $9.99/hr instead—about £7.4 in the UK, €8.5 in the EU, C$13.7 in Canada, A$15.2 in Australia, ¥1,470 in Japan, ₩13,900 in Korea, CHF 8 in Switzerland, and SAR 37.5 in Saudi Arabia. In your country, the local price is usually higher. Still, with Wishup, it’s $9.99/hr for an experienced social media VA with an average of 5+ years of experience, triple-vetted, and trained in the tools you use.